Know-How News by MarketingProfs.com

Issue 13 | March 30, 2007

Dear Small Business Marketers,

In today's newsletter, you'll find articles about Web content development, lead generation and public relations. In addition, scan the 10 most popular discussions in our forum this week.

With this mailing, we say farewell to Know-How News. We're very excited about the new publication launching next week in its place.

We know small business marketers are high on energy but short on time. Aptly named Get to the Po!nt, the new newsletter will feature just one concise, how-to article per issue. Our editors are boiling down content into bite-sized advice we can deliver in 60 seconds.

Get to the Po!nt will arrive three times a week offering quick tips to help small businesses grow. The first issue mails next Wednesday.

As we develop content for this new publication, we want to make sure we understand our audience. If you haven't responded to this survey already, please take a few minutes to help us build an accurate reader profile. Thanks so much for your time!

Click here to take our 3-minute survey. >>

Since Get to the Po!nt will be a small business newsletter like this one, we'll be mailing it to subscribers on this mailing list. If you're NOT interested, just click here to update your mail preferences. Of course, we think you'll enjoy the newsletter, and we hope you'll stay with us through the first few issues, at least, to check it out.

Happy Friday!

Best wishes,

:: Valerie Frazee
:: Know-How News Editor
:: MarketingProfs.com
:: An online community of 254,200 marketers

Web Content Development: Managing the Process

Five Vital Points for Choosing a Lead-Generation Solution

How to Get the Free Press You Want

Now Get More Website Leads – Automatically

It’s Like Caller ID for your Website. Convert Business Visitors to Leads without Registration. Get Companies. Contacts. Phone. Emails.
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Web Content Development: Managing the Process

By Kelly Goto

Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving a site's communications objectives. Yet the role of a content manager (and the processes for creating a Web site) are often unclear and mismanaged.

The most successful Web site redesign projects have this in common: a content manager who was identified in the beginning of the project and worked through the proofing of developed HTML Web pages.

Get the full story.

Note: This article is available to our Premium Members only.

Five Vital Points for Choosing a Lead-Generation Solution

By Christopher Doran

B2B marketers who are recognizing the limitations of today's email marketing and Web analytics applications for generating qualified sales leads are switching to lead-generation solutions to ensure a continuous stream of qualified leads. Keep these five points in mind to ensure that you make a purchase that meets the needs of your company.

Get the full story.

How to Get the Free Press You Want

By Doug Stern

Experts say that free press is worth more, inch for inch, than paid advertising. That's because free press has the appearance of being a third-party endorsement of what you and your business have to say. So what are the do's and don'ts? What can you do to enhance your chances of getting what you want ... and avoiding or minimizing what you don't?

Get the full story.

Here are this week's hottest topics. These have been the most active discussions in KHE over the last seven days.

These are this week’s superstars! The Most Stimulating started the hottest discussions. The Most Active contributed the most posts (questions + answers). And the Most Expert earned the most points.

Most Stimulating	Most Active	Most Expert
wwbriggs cread wgilbert badams3909 Gretz sheeleyfamily jakestar rajanaravinds rvbello CK (Book Club Host)	retail ethnicomm proeditor steve peanutpeanut ASVP/ChrisB kathysmithcasting TommyValentine CarolBlaha farfromnormal	proeditor ethnicomm Phoenix ONE kathysmithcasting farfromnormal steve retail burnettbrand NovaHammer Laura Ries (Author)

Want to share the news? Invite your colleagues to participate in our online discussion forum, Know-How Exchange.

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