Know-How News by MarketingProfs.com

Issue 10 | March 9, 2007

Dear Small Business Marketers,

I need your quick opinion on something. We're creating a new seminar series for start-ups, entrepreneurs and small businesses, and I'd like to know which topics you think are the best.

Pick your three favorites now. Your input will help us produce the kind of content our members will find useful. It should take only 2-3 minutes. Thanks so much for sharing your thoughts and your time!

Speaking of useful content, today's Premium story covers an interesting topic: How your customers' moods affect your profitability and what you can do about it. Next, learn low-cost tradeshow tips. Then find out which SEO technique you should be concentrating on, if you can afford to do just one.

Then check out what's hot in the discussion forum this week. You'll find the 10 most popular conversations listed below.

Happy Friday!

Best wishes,

:: Valerie Frazee
:: Know-How News Editor
:: MarketingProfs.com
:: An online community of 250,000 marketers

P.S. Ads allow us to deliver Know-How News to you at no charge. So please do check out the ads in the right column.

Are You in the Mood? Why a Good Mood Affects Profitability

Tradeshows on a Shoestring Budget

Organic SEO or Pay-per-Click Advertising: Which Should You Choose?

Are You in the Mood? Why a Good Mood Affects Profitability

By Debbie MacInnis

Are you feeling good right now? More importantly, are your customers? It matters, because it turns out that whether customers are in a good mood or a bad mood can affect your bottom line.

How? In short: Putting consumers in a good mood means a greater likelihood that they will buy your product. There are many reasons why this is true.

Get the full story.

Note: This article is available to our Premium Members only.

Tradeshows on a Shoestring Budget

By Jodi Bash

Tradeshows can be one of the most expensive forms of marketing. Paying to act as an event sponsor (with a booth and travel for employees) often runs into the tens of thousands of dollars. But there are other options that will still get you out in front of the same prospects, but cost much less and provide more value.

Get the full story.

Organic SEO or Pay-per-Click Advertising: Which Should You Choose?

By Scott Buresh

When people hear about online marketing, they think of two of the more popular methods a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both. However, budget constraints often make that impossible. In this case, it's better to focus on one or the other. But which is best for you?

Get the full story.

Discover the 5 critical keys
to consulting success

•	26 lessons from Rasputin
•	A client's-eye view of what's essential
•	8 top consultants share their secrets

Do you have what it takes?

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Here are this week's hottest topics. These have been the most active discussions in KHE over the last seven days.

These are this week’s superstars! The Most Stimulating started the hottest discussions. The Most Active contributed the most posts (questions + answers). And the Most Expert earned the most points.

Most Stimulating	Most Active	Most Expert
adammjw dennisgorelik mac504 ViaBuzz Ndykstra7 Kaptain Komori down under lfortune NeaBoo	Phoenix ONE proeditor ethnicomm peanutpeanut kathysmithcasting steve Vevolution dennisgorelik farfromnormal CarolBlaha	proeditor Phoenix ONE peanutpeanut Vevolution ethnicomm kathysmithcasting vermont_pr_guy msumner1 steve telemoxie

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