Here are the Top Ten Reasons you have to be at the MarketingProfs B2B Forum: What Drives Sales, What Works, and Sticks, on October 1 and 2 in Chicago.
1 You must evolve from tactical lead generation to strategic ownership of the customer relationship and experience.
2 You want to leverage new digital channels to create buzz for your product or service.
3 You need to learn the best practices for creating email that gets open and converts.
4 You have to learn how to tell whether a creative approach will perform.
5 You want effective tools for understanding site visitor expectations and motivations.
6 You want to see innovative approaches to apply dashboard metrics, ROI measurements and analytics for lead generation strategies.
7 It's time to drive greater brand consistency across customer touch-points.
8 You need to create premium offers and content that builds credibility and sales.
9 You're dying to know the five must-use steps to generate positive word-of-mouth about your brand.
10 You have to learn how to use SEO to evaluate your competition.
And Reason #11: Register by September 1 and save $150!
Until next week,
Chief Content Officer