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        MARKETINGPROFS - TODAY

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August 21, 2007   Volume 6, No. 34
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       made possible by: EMETRICS

Where Online Marketers Optimize

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THIS ISSUE'S ARTICLES:

1 - We Know Our Net Promoter Score: Now What?
2 - Five Keys to Engaging the Customer to Produce Real Innovation (Part 1 of 3)
3 - The Seven Dirty Words You Can't Say in Email Subject Lines (Plus 100 Others You Shouldn't Use, Either)
4 - How to Brand Yourself in a Competitive Job Market: Q&A with William Arruda
5 - What the Web Marketer Should Know About Facebook
6 - 13 Winning Ways to Make Enemies in the Press
7 - Seven Ways Your Company Can Harness the Power of Blogs
+ Advertising Info. for MarketingProfs
+ Top articles from our last newsletter - in case you missed it

A NOTE TO READERS:
Top 10 Reasons to Attend Our B2B Forum

Here are the Top Ten Reasons you have to be at the MarketingProfs
B2B Forum: What Drives Sales, What Works, and Sticks, on October
1 and 2 in Chicago.

	1 	You must evolve from tactical lead generation to strategic
ownership of the customer relationship and experience.

	2 	You want to leverage new digital channels to create buzz for
your product or service.

	3 	You need to learn the best practices for creating email that
gets open and converts.

	4 	You have to learn how to tell whether a creative approach
will perform.

	5 	You want effective tools for understanding site visitor
expectations and motivations.

	6 	You want to see innovative approaches to apply dashboard
metrics, ROI measurements and analytics for lead generation
strategies.

	7 	It's time to drive greater brand consistency across customer
touch-points.

	8 	You need to create premium offers and content that builds
credibility and sales.

	9 	You're dying to know the five must-use steps to generate
positive word-of-mouth about your brand.

	10 You have to learn how to use SEO to evaluate your competition.

And Reason 11: Register by September 1 and save $150!

Until next week,

Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs


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1 - WE KNOW OUR NET PROMOTER SCORE: NOW WHAT?

There is a frenzied optimism on the simplicity and potency of the
new NetPromoter concept. But beware, if your end game is simply
pushing for the greatest NetPromoter score—know that at the end
of the day this may just be the latest of your corporations'
customer scoreboards. 

As with any customer feedback system,
it's what you do with the information that's key.

Get the full
story.

Please note: This article is available to paid
subscribers only. Get more information or sign up here.
http://www.marketingprofs.com/7/net-promoter-score-now-what-bliss.asp

****************************************************************

2 - FIVE KEYS TO ENGAGING THE CUSTOMER TO PRODUCE REAL INNOVATION (PART 1 OF 3)

How can marketing professionals engage the customer to produce
ideas for radical innovation? 

Marketing's leadership should
materialize in five ways.

Get the full story.
http://www.marketingprofs.com/7/engaging-customers-to-produce-real-innovation-shaeffer.asp

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3 - THE SEVEN DIRTY WORDS YOU CAN'T SAY IN EMAIL SUBJECT LINES (PLUS 100 OTHERS YOU SHOULDN'T USE, EITHER)

If you've ever heard George Carlin's famous "Seven Dirty Words"
you can't say on TV, you can safely avoid using all seven in your
subject lines. They will definitely get you blocked.

Here are
100 more you should avoid using as well.

Get the full story.
http://www.marketingprofs.com/7/seven-dirty-words-email-subject-lines-ayan.asp

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       made possible by: TEXT  ADS





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4 - HOW TO BRAND YOURSELF IN A COMPETITIVE JOB MARKET: Q&A WITH WILLIAM ARRUDA

An increasingly competitive job market in recent years has led to
the birth of the idea of "personal branding," as jobseekers look
for ways to stand out to potential employers. One of the leaders
of this burgeoning space is William Arruda, coauthor of the
bestseller Career Distinction.

Arruda's philosophy centers on
identifying and communicating the unique value you can bring to
an employer. If done correctly, your reputation and credibility
will help you stand out from the crowd, and create an environment
in which job opportunities come to you.

Get the full story.
http://www.marketingprofs.com/7/brand-yourself-competitive-job-market-collier.asp

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5 - WHAT THE WEB MARKETER SHOULD KNOW ABOUT FACEBOOK

If you're responsible for the direction of your online strategies
for your company or organization, you've probably been asked by
your colleagues to take a look at a social network.

If you're
new to the Facebook phenomenon, this will serve as a guide for
you to get started, link to resources to help, and provide an
overview as a web decision maker. But first, what is
Facebook?

Get the full story.
http://www.marketingprofs.com/7/facebook-what-web-marketers-should-know-owyang.asp

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6 - 13 WINNING WAYS TO MAKE ENEMIES IN THE PRESS

Without working too hard, company management can cultivate a
cadre of enemies within the press.

To do the task well,
however, you should follow a set of 13 simple guidelines that
will ensure that you alienate many, or most, of the Fourth
Estate.

Get the full story.
http://www.marketingprofs.com/7/ways-to-make-enemies-in-the-press-marken.asp

==============================================================

       made possible by: B2B EVENT OCTOBER 2007

MarketingProfs B2B Forum 2007<br>Registration Now Open

Join us for two days of intensive learning, networking, and
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prospect acquisition and management
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Check out the complete
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October 1 & 2, 2007
Renaissance Chicago
Hotel

Register Today
https://www.marketingprofs.com/events/register.asp?evid=1

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7 - SEVEN WAYS YOUR COMPANY CAN HARNESS THE POWER OF BLOGS

Blogging is a phenomenon that can no longer be ignored by today's
competitive companies.

So how does your company best harness
the power of blogs? Here are common-use cases for any
organization.

Get the full story.
http://www.marketingprofs.com/7/seven-ways-company-harness-blogs-felfoldi.asp

****************************************************************

TOP ARTICLES FROM OUR LAST NEWSLETTER

POWERPOINT, WARTS AND ALL: RELEARNING TO COMMUNICATE
http://www.marketingprofs.com/7/powerpoint-present-danger-next-slide-please-padgaonkar.asp

SIX QUESTIONS TO INSPIRE A SUCCESSFUL MARKETING STORY
http://www.marketingprofs.com/7/six-questions-produce-successful-web-advertising-bader.asp

YOUR MARKETING CAMPAIGN: WHAT'S THE BIG IDEA?
http://www.marketingprofs.com/7/marketing-campaign-big-idea-dwyer.asp

'BOUNCE RATE' AS THE SEXIEST WEB METRIC EVER
http://www.marketingprofs.com/7/bounce-rate-sexiest-web-metric-ever-kaushik.asp

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