To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/7/news8-28-07_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== August 28, 2007 Volume 6, No. 35 ============================================================== made possible by: VOCUS Whitepaper: The Insider Scoop on Blogger Relations Learn new tactics and strategies for effectively delivering your marketing message to the blogosphere. Get best practices from top blogging experts here. http://www.vocus.com/marketingprofs/bloggerwp/index.asp =============================================================== THIS ISSUE'S ARTICLES: 1 - Six Tips for Building Better E-Commerce Customer Relationships: If You Build It, Will They Come? 2 - What's Next in Social Media: Q&A with Josh Hallett 3 - Naked Branding 4 - Six Reasons Why Every Brand Needs a Message (and a Messenger) 5 - Marketing to Women—We've Come a Long Way Baby... (Maybe) 6 - Making Market Research Useful... Not Just Interesting 7 - 10 Innovation Ideas When You Are on a Deadline + Advertising Info. for MarketingProfs + Top articles from our last newsletter - in case you missed it A NOTE TO READERS: Three More Reasons to Come to Chicago Greetings, discerning readers. I know I keep yammering on about our event in Chicago on October 1 & 2, but I’m pretty excited about it. Here are three more compelling reasons to attend: 1. Chip Heath. Marketing expert Chip Heath will describe how to make your messages stick with your customers, to spur them to act. Chip, of course, is co-author of Made to Stick: Why Some Ideas Survive and Others Die. He’s prepped to demonstrate to our audience what “sticky” words and phrases you can apply to keep your products top-of-mind with prospects and customers well into the future. 2. Exclusive Forrester/MarketingProfs research results. Forrester’s B2B diva Laura Ramos is in the midst of conducting research with both Forrester’s audience and ours that will provide meaningful benchmarks about B2B marketing budgets and organizational structure. You’ll get an exclusive first peek of the results in October. 3. Free MarketingProfs Premium Plus Membership. You’ll get a free MarketingProfs Premium Plus membership with your paid registration – a $199 value. It’s a great opportunity to kick off learning in October and to continue it all year through via full access to all of our virtual seminars, reports, research, and articles (and more). And by the way, I’ll be at the event, too. I look forward to meeting you (or seeing you again) there. Register or see the full agenda here. Until next week, Ann Handley Chief Content Officer Ann@marketingprofs.com MarketingProfs ============================================================== made possible by: CLICKATELL Clickatell Mobile Marketing Handbook Success Stories, Critical Industry Applications, Mobile Campaign Examples, and SMS Statistics Download Now http://www.clickatell.com/central/campaigns/redir.php?cid=9196 ================================================================ 1 - SIX TIPS FOR BUILDING BETTER E-COMMERCE CUSTOMER RELATIONSHIPS: IF YOU BUILD IT, WILL THEY COME? You may recall the baseball film in which a divine voice famously whispered to Kevin Costner, "If you build it, he will come." Looking at the robust projections for online shopping, it would be tempting to think that if you build it, they will come. Yet marketers must resist that temptation and take a much more strategic approach to e-commerce—one that focuses more on customer experience. The truth is that from a functional and ease-of-use perspective, all e-commerce sites are not created equal. Get the full story. Please note: This article is available to paid subscribers only. Get more information or sign up here. http://www.marketingprofs.com/7/building-better-ecommerce-customer-relationships-marangu.asp **************************************************************** 2 - WHAT'S NEXT IN SOCIAL MEDIA: Q&A WITH JOSH HALLETT Many companies have by now launched initial social media initiatives and are looking to move their efforts to the next step. This is where social media experts such as Josh Hallett come in. Here, Hallett helps demystify this form of "new marketing," particularly for those companies who have dipped their toes in the social media waters and are wondering, "What now?" Get the full story. http://www.marketingprofs.com/7/social-media-qa-with-josh-hallett-collier.asp **************************************************************** 3 - NAKED BRANDING Does sex sell? You bet it does. But there's another essential element that goes hand-in-hand with sex. And that's controversy. Get the full story. http://www.marketingprofs.com/7/naked-branding-lindstrom.asp ============================================================== made possible by: TEXT ADS ================================================================ 4 - SIX REASONS WHY EVERY BRAND NEEDS A MESSAGE (AND A MESSENGER) Jerry Bader doesn't drink. But if he did, he'd start with Reyka Vodka—not because it's better or worse than any other vodka, but because the company has an extraordinary marketing campaign and an equally clever integrated Web site with an enchanting (if somewhat bizarre) Icelandic spokeswoman. The video commercials for the campaign drew 20,000 views in the first three weeks after being posted on YouTube, and they hold some interesting lessons for marketers. Get the full story. xxxxxxxxxxxxxxx? Marketing Guide: Branding and Brand Equity Try Premium membership and get instant access to Marketing Guide: Branding and Brand Equity. Sign up today. http://www.marketingprofs.com/7/every-brand-needs-message-messenger-bader.asp **************************************************************** 5 - MARKETING TO WOMEN—WE'VE COME A LONG WAY BABY... (MAYBE) Savvy companies like Dove, Ponds, and Nike know that women are empowered, and those companies have shown us how powerful the images and stories of real women are. What's next on the Marketing to Women horizon? Get the full story. http://www.marketingprofs.com/7/marketing-women-weve-come-long-way-baby-barletta.asp **************************************************************** 6 - MAKING MARKET RESEARCH USEFUL... NOT JUST INTERESTING A wise but anonymous marketer once said that a market research report that gets described as "interesting" has failed. It's only when it's "useful" that it gets the pass mark. After all, what's the point of interesting research if it can't be put to use? The sad truth is that most market research is not very useful and more often than not ends up as a door stop for the marketing manager's office. Here's how to avoid that result. Get the full story. xxxxxxxxxxxxxxx? Small Biz Guide: Market Research Try Premium membership and get instant access to Small Biz Guide: Market Research. Sign up today. http://www.marketingprofs.com/7/market-research-useful-not-just-interesting-price-shaw-stewart.asp ============================================================== made possible by: B2B EVENT OCTOBER 2007 MarketingProfs B2B Forum 2007
Registration Now Open Join us for two days of intensive learning, networking, and learn the secrets of B-to-B prospect acquisition and management from the industry’s leading experts. Check out the complete conference program October 1 & 2, 2007 Renaissance Chicago Hotel Register Today https://www.marketingprofs.com/events/register.asp?evid=1 ================================================================ 7 - 10 INNOVATION IDEAS WHEN YOU ARE ON A DEADLINE "You can't sit around and wait for inspiration," said Jack London. "You have to go after it with a club." Pick up your club (your pencil, your laptop, your sketchbook) and let's go. Whatever your particular challenge, these 10 strategies can help you innovate—on a deadline. Get the full story. http://www.marketingprofs.com/7/innovation-ideas-when-on-deadline-dwyer.asp **************************************************************** TOP ARTICLES FROM OUR LAST NEWSLETTER THE SEVEN DIRTY WORDS YOU CAN'T SAY IN EMAIL SUBJECT LINES (PLUS 100 OTHERS YOU SHOULDN'T USE, EITHER) http://www.marketingprofs.com/7/seven-dirty-words-email-subject-lines-ayan.asp WHAT THE WEB MARKETER SHOULD KNOW ABOUT FACEBOOK http://www.marketingprofs.com/7/facebook-what-web-marketers-should-know-owyang.asp FIVE KEYS TO ENGAGING THE CUSTOMER TO PRODUCE REAL INNOVATION (PART 1 OF 3) http://www.marketingprofs.com/7/engaging-customers-to-produce-real-innovation-shaeffer.asp POWERPOINT, WARTS AND ALL: RELEARNING TO COMMUNICATE http://www.marketingprofs.com/7/powerpoint-present-danger-next-slide-please-padgaonkar.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? Get the latest web and off-line marketing know-how delivered bi-weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. http://www.MarketingProfs.com/Newsletter/signup/subscribepage.asp?t=MPnews **************************************************************** INFO ABOUT MARKETINGPROFS.COM MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. ADVERTISING INFO If you want to reach a marketing audience, won't find a better place to advertise on the web. Go here to get our contact info., demographics, and our current media kit. http://www.marketingprofs.com/about/adproducts.asp **************************************************************** You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, change your email address by going here http://www.MarketingProfs.com/d.asp To stop delivery, please send us a blank e-mail here: mailto:%%remove%% Copyright © 2006 MarketingProfs.com. All rights reserved. We protect your privacy MarketingProfs, LLC | 419 N. Larchmont | #42 | Los Angeles, California | 90004 All logos and names are the copyrights of the respective owners Helping marketers from all industries succeed online through highly effective email technology and professional services.