To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/7/news9-25-07_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== September 25, 2007 Volume 6, No. 39 ============================================================== made possible by: VTRENZ Vtrenz Webinar Featuring an Independent Forrester Research Analyst:
How to Close the Sales/Marketing Loop Listen to learn powerful strategies to close the loop with sales, build an agile measurement process, and use technologies to support demand management. View Recording Now https://www.gotomeeting.com/register/119865970 =============================================================== THIS ISSUE'S ARTICLES: 1 - How to Use Effective Keyword Choices as the Foundation for a Powerhouse Web Site 2 - Wiki Your Way to More Search Engine Real Estate 3 - Marketing to Small Businesses: What You Need to Know 4 - Beyond the 4Ps: The 5Ts of Marketing Operations 5 - Five Outstanding Client Referral Tactics (and Action Steps) 6 - New Interest in, and New Tools for Measuring, Customer Satisfaction 7 - 18 Web Marketing Concepts That Make a Difference + Advertising Info. for MarketingProfs + Top articles from our last newsletter - in case you missed it A NOTE TO READERS: Last Call! Like a bar at closing time, we’re rounding up your final orders for our Chicago event, which happens next week, October 1 and 2. If you still sitting on the fence about attending, here’s 3 things you can do to decide. Of course, I hope you decide to swing by, meet the MarketingProfs folks, and learn a thing or two (or three). 1. Listen to this virtual seminar for free. Our own Roy Young talks with a few key presenters to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas. Listen to the seminar here. 2. Call Roy. Our President is happy to answer any questions you might have about the upcoming event. Call Roy if you have a question, concern, or just to chew the fat about the conference content. Reach Roy at 866.557.9625. 3. Think about feeding your body as well as your mind. You’ve seen the conference site so you know that the content is top-shelf. But you might not have also noticed that we’re pulling out all the stops to make the entire conference experience pleasant and top-notch. The Renaissance Hotel in Chicago is a five-star establishment, its chef is award-winning, and we’ve included all meals – full breakfasts, lunches, dinner (and drinks!) during the event. A number of MarketingProfs staffers will be on hand during the event, as well, including Roy, Allen Weiss, Val Frazee, Sharon Hudson, Shelley Ryan, Corey Tarne, Jim Kelly, and me. Hope to see you there! Ann Handley ann@marketingprofs.com Chief Content Officer MarketingProfs ============================================================== made possible by: B2B EVENT OCTOBER 2007 MarketingProfs B2B Forum 2007
What's New, What Works, What Sticks Join us for two days of intensive learning, networking, and learn the secrets of B2B prospect acquisition and management from the industry’s leading experts. Check out the complete conference program. Just five days away! October 1 & 2, 2007 Renaissance Chicago Hotel Register Today https://www.marketingprofs.com/events/register.asp?evid=1 ================================================================ 1 - HOW TO USE EFFECTIVE KEYWORD CHOICES AS THE FOUNDATION FOR A POWERHOUSE WEB SITE For any online business, the goal of search engine marketing is to achieve high rankings in the major search engines for keyword phrases specific to the products or services offered. Furthermore, it is just as crucial to ensure that the keywords chosen are the ones most likely to convert to sale or action. Traffic is great—sales are even better! Here's where to start. Get the full story. Please note: This article is available to paid subscribers only. Get more information or sign up here. http://www.marketingprofs.com/7/effective-keyword-choices-foundation-powerhouse-web-site-salinas.asp **************************************************************** 2 - WIKI YOUR WAY TO MORE SEARCH ENGINE REAL ESTATE It's well known that a page-one search placement on Google, Yahoo, or MSN is imperative for driving organic traffic to your Web site. But if you're already in the enviable top spot position, is there something more you can do to gain even more traffic? There is, and aggressive web players are implementing the strategy effectively. Here's how. Get the full story. http://www.marketingprofs.com/7/wiki-more-search-engine-real-estate-elowitz.asp **************************************************************** 3 - MARKETING TO SMALL BUSINESSES: WHAT YOU NEED TO KNOW You might be an expert when it comes to marketing to large businesses. But selling your products and services to smaller companies requires an entirely different strategy. Get the full story. http://www.marketingprofs.com/7/marketing-to-small-businesses-what-need-to-know-agrawal.asp ============================================================== made possible by: TEXT ADS ================================================================ 4 - BEYOND THE 4PS: THE 5TS OF MARKETING OPERATIONS What constitutes marketing operations? Marketing operations adds an emerging dimension to the marketing mix. Enabled by new processes and technology, it goes beyond the 4Ps (Product, Price, Place, Promotion), and 3Cs (Customers, Competitors, Corporation), to fully round out the marketing mix. Get the full story. http://www.marketingprofs.com/7/beyond-4ps-5ts-marketing-operations-ott.asp **************************************************************** 5 - FIVE OUTSTANDING CLIENT REFERRAL TACTICS (AND ACTION STEPS) Here are five powerful referral strategies—and precise action steps—that, when used either individually or collectively, can cause a flood of new introductions. Get the full story. http://www.marketingprofs.com/7/five-outstanding-client-referral-tactics-logullo.asp **************************************************************** 6 - NEW INTEREST IN, AND NEW TOOLS FOR MEASURING, CUSTOMER SATISFACTION There's new interest in solving an age-old corporate problem of how to measure customer satisfaction. Lukcily, there are new tools for doing so, too. Get the full story. http://www.marketingprofs.com/7/new-interest-tools-measuring-customer-satisfaction-lopresti.asp ============================================================== made possible by: PREMIUM PLUS MEMBERSHIP 50 Weekly Online Marketing Seminars --
One Low Price More than 50 Online Seminars Each Year (each one a $99 value). More than 85 Seminars in the Archives. Plus 100% Access to Thousands of Articles, Research, Marketing Templates, and Special Reports. All for the low price of only $199. Try Premium Plus Membership Today http://www.marketingprofs.com/newprem/process/landing.asp?adref=znn8000497 ================================================================ 7 - 18 WEB MARKETING CONCEPTS THAT MAKE A DIFFERENCE These 18 concepts will give you an edge on your competition—or an edge, period. So if the same old left-brain thinking that everybody else is using just doesn't get you where you want to be, try these creative concepts on for size. Get the full story. http://www.marketingprofs.com/7/web-marketing-concepts-that-make-difference-bader.asp **************************************************************** TOP ARTICLES FROM OUR LAST NEWSLETTER THE SEVEN DIRTY WORDS YOU CAN'T SAY IN EMAIL SUBJECT LINES (PLUS 100 OTHERS YOU SHOULDN'T USE, EITHER) http://www.marketingprofs.com/7/seven-dirty-words-email-subject-lines-ayan.asp MAKE EVERY WORD COUNT: Q&A WITH JONATHAN KRANZ http://www.marketingprofs.com/7/make-every-word-count-qa-jonathan-kranz-collier.asp 25 METRICS TO PROVE MARKETING DRIVES SALES http://www.marketingprofs.com/7/25-metrics-prove-marketing-drives-sales-young.asp WHAT WEB MARKETERS SHOULD KNOW ABOUT TWITTER http://www.marketingprofs.com/7/what-web-marketers-should-know-about-twitter-owyang.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? Get the latest web and off-line marketing know-how delivered bi-weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. http://www.MarketingProfs.com/Newsletter/signup/subscribepage.asp?t=MPnews **************************************************************** INFO ABOUT MARKETINGPROFS.COM MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. ADVERTISING INFO If you want to reach a marketing audience, won't find a better place to advertise on the web. Go here to get our contact info., demographics, and our current media kit. http://www.marketingprofs.com/about/adproducts.asp **************************************************************** You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, change your email address by going here http://www.MarketingProfs.com/d.asp To stop delivery, please send us a blank e-mail here: mailto:%%remove%% Copyright © 2006 MarketingProfs.com. All rights reserved. We protect your privacy MarketingProfs, LLC | 419 N. Larchmont | #42 | Los Angeles, California | 90004 All logos and names are the copyrights of the respective owners Helping marketers from all industries succeed online through highly effective email technology and professional services.