To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/8/news1-15-08_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== January 15, 2008 Volume 7, No. 2 ============================================================== sponsored by: MOONRAY MARKETING http://www.MoonRayMarketing.com/insideoutside.php?sig=76 =============================================================== THIS ISSUE'S ARTICLES: 1 - 8 Career Must-Do's for '08 http://www.marketingprofs.com/8/8-career-must-dos-for-08.asp 2 - Account Sign-in: Eight Design Mistakes to Avoid http://www.marketingprofs.com/8/account-sign-in-design-mistakes-to-avoid-spool.asp 3 - What Is Your Social Networking Strategy in 2008? http://www.marketingprofs.com/8/what-is-your-social-networking-strategy-nour.asp 4 - MarketingProfs Podcast: Networks, PURLs and a Meatball http://www.marketingprofs.com/8/marketingprofs-podcast-networks-purls-meatball-penn-wall.asp 5 - How Email Can Fill up a Store Shopping Cart http://www.marketingprofs.com/8/how-email-fill-up-store-shopping-cart-miller.asp PREMIUM CASE STUDY: How a Dental Office Attracted Clients Using SEO and Other Internet Marketing Strategies http://www.marketingprofs.com/casestudy/71 A NOTE TO READERS: Marketing's Flow and Ebb Like most of you, I've been reading (in various places) about the year that was and the trends of 2007. Facebook, mergers, the dawn of mobile, blogs and more blogs, social media, Twitter and video all defined 2007 in some circles, and maybe even yours. At the same time, I've been hearing about what's to come in 2008: Web and green marketing are surging; Boomers are still the most important demographic (though women, Gen X and Y, and Hispanics are catching up); business opportunities abound in China and India. At least, so says a new survey of marketing executives conducted by Anderson Analytics. Then again, it seems everything old is new again: "Marketing basics" was the concept of greatest interest to marketers (60% rated it "Very Important"), according to the Anderson study. The term includes specific concepts such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI. You read that and wonder, "How can that be? Isn't that contradictory?" Maybe. Or not. Maybe because we had a few days of a watery mid-winter thaw in Boston last week, creating rivers of melting snow, I think of it this way: Marketing is like a swift-moving but deep river. The surface moves quickly and changes frequently – some ripples and waves (like Facebook fads and Beacon bombs) come and go, while others (like social media) achieve critical mass and gain depth, becoming part of the stable mainstream. Nonetheless, deep down, the current moves more slowly. There's less shift, things are relatively staid. Under the surface are the standbys – the constants of branding, direct, customer focus, and so on. Whether we are talking marketing or rivers, the exciting changes at the top wouldn't be possible without the deeper, still waters that form a timeless, flowing foundation of sorts. I'd love to hear your thoughts. ============================================================== sponsored by: DEMANDROMI http://www.immergize.com/HomePage_MarketingProfs.html ================================================================ 1 - 8 CAREER MUST-DO'S FOR '08 Here are eight things you should be doing in '08, to boost your earnings, increase your visibility, and create more and better opportunities. http://www.marketingprofs.com/8/8-career-must-dos-for-08.asp **************************************************************** 2 - ACCOUNT SIGN-IN: EIGHT DESIGN MISTAKES TO AVOID Designing an account registration and sign-in process that doesn't frustrate users is very difficult to achieve. http://www.marketingprofs.com/8/account-sign-in-design-mistakes-to-avoid-spool.asp **************************************************************** 3 - WHAT IS YOUR SOCIAL NETWORKING STRATEGY IN 2008? Are you LinkedIn? Do you Spoke, Ryze, Jigsaw, or ZoomInfo? In 2008, will you get a Second Life? http://www.marketingprofs.com/8/what-is-your-social-networking-strategy-nour.asp ============================================================== sponsored by: EMMA http://www.myemma.com/?utm_source=MarketingProfsT&utm_medium=newsletterad&utm_content=jan-08 ================================================================ 4 - MARKETINGPROFS PODCAST: NETWORKS, PURLS AND A MEATBALL Learn what Metcalfe's Law has to do with marketing, hear best practices with PURLs, and why January is Tech Geek Nirvana. http://www.marketingprofs.com/8/marketingprofs-podcast-networks-purls-meatball-penn-wall.asp **************************************************************** 5 - HOW EMAIL CAN FILL UP A STORE SHOPPING CART Email can be a great call to action for multichannel customers, particularly in retail but also in B2B marketing. http://www.marketingprofs.com/8/how-email-fill-up-store-shopping-cart-miller.asp **************************************************************** ============================================================== ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER 18 STRATEGIES AND TOOLS FOR NAMING YOUR BUSINESS OR PRODUCT http://www.marketingprofs.com/8/how-to-name-products-companies-trimble.asp HOW TO MAKE YOUR EMAIL PROGRAM MORE PRODUCTIVE IN 2008 http://www.marketingprofs.com/8/make-email-program-more-productive-brady.asp THREE REASONS TO BE WARY OF CUSTOMER SATISFACTION SURVEYS http://www.marketingprofs.com/8/reasons-wary-of-customer-satisfaction-surveys-cusick.asp THREE POWERFUL PRESS KITS (AND WHY THEY WORK) http://www.marketingprofs.com/7/best-of-mp-2007-martin.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? Get the latest web and off-line marketing know-how delivered bi-weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. http://www.MarketingProfs.com/Newsletter/signup/subscribepage.asp?t=MPnews **************************************************************** INFO ABOUT MARKETINGPROFS.COM MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. ADVERTISING INFO If you want to reach a marketing audience, won't find a better place to advertise on the web. 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