To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/8/news1-22-08_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== January 22, 2008 Volume 7, No. 3 ============================================================== sponsored by: HARVARD BUSINESS SCHOOL - BLIZMEDIA http://altfarm.mediaplex.com/ad/ck/9203-53019-18200-2 =============================================================== THIS ISSUE'S ARTICLES: 1 - How to Achieve Lasting Improvements in Marketing Effectiveness (Hint: There Are Three Key Areas) http://www.marketingprofs.com/8/achieve-lasting-improvements-marketing-effectiveness-hart-blake-carr.asp 2 - How to Build 'Master-Planned' Customer Communities—Not Shantytowns http://www.marketingprofs.com/8/build-master-planned-customer-communities-not-shantytowns-ott.asp 3 - For Whom the Bell Tolls: Not Necessarily the CMO—How to Survive and Thrive Instead http://www.marketingprofs.com/8/for-whom-the-bell-tolls-the-cmo-patterson.asp 4 - Six New Year's Email Marketing Resolutions http://www.marketingprofs.com/8/new-year-email-marketing-resolutions-mcneill.asp 5 - Four Insights on How to Build Your Brand With Today's Luxury Customer http://www.marketingprofs.com/7/how-to-build-your-brand-with-luxury-customers-hader.asp PREMIUM CASE STUDY: How an Ice Cream Company Increased Revenue More Than 8% a Year With Low-Cost Blogs http://www.marketingprofs.com/casestudy/72 A NOTE TO READERS: B2B 2.0 Expo: Registration Is Now Open! Every Monday for the past few weeks, I ring our events manager, Susanne Sicilian, with the same pestering inquiry: "Can I talk about the upcoming MarketingProfs virtual conference in this week’s newsletter, pu-leeze?" In prior weeks, Susanne has told me that we weren’t quite prepared to fling open the registration doors -- virtually speaking, of course. But finally, this week, Susanne said yes! So here’s the deal, because (did I say this already?) registration is now open! What: B2B 2.0 EXPO - MarketingProfs Free Virtual Conference, 2008 When: March 5, 2008 Where: Virtual - Access this conference from anywhere Why are we hosting this event? Because it’s a crazy Web 2.0 world out there -- and it’s changing daily. We feel it’s our mandate to cut through the clutter—and bring you some answers. And—lucky you—this is the one time a year that we bring you our expertise in a conference setting, all for nada. I’m excited about the lineup of speakers, as well as their innovative takes on the subjects they’ll cover because, well, I put it together. a href="http://events.unisfair.com/mktprofs/microsite/Program.asp?code=Direct%20Access "See for yourself. And be sure to save your seat while you are there! See you in March -- virtually speaking, of course. p.s. Don't miss this week's MarketingProfs podcast, Banners from Beyond the Grave. ============================================================== sponsored by: VTRENZ Want to Show How Marketing Makes Money? Marketing must be able to track and measure their impact on sales to optimize marketing efficiency and boost revenues. Learn how to prove ROI with this 5-step plan from Vtrenz. Download your free copy today! http://gw.vtrenz.net/?R1KTUAQQIA=clicksrc:FY08ROIWPJan-MarkProfs ================================================================ 1 - HOW TO ACHIEVE LASTING IMPROVEMENTS IN MARKETING EFFECTIVENESS (HINT: THERE ARE THREE KEY AREAS) The scramble to justify budgets can result in a hyper focus on short-term metrics associated with ROI, rather than a long-term sustainable path. http://www.marketingprofs.com/8/achieve-lasting-improvements-marketing-effectiveness-hart-blake-carr.asp **************************************************************** 2 - HOW TO BUILD 'MASTER-PLANNED' CUSTOMER COMMUNITIES—NOT SHANTYTOWNS Just as city planners use master plans to stimulate healthy growth, a "Customer Community Master Plan" enables marketers to develop an overall customer interaction plan. http://www.marketingprofs.com/8/build-master-planned-customer-communities-not-shantytowns-ott.asp **************************************************************** 3 - FOR WHOM THE BELL TOLLS: NOT NECESSARILY THE CMO—HOW TO SURVIVE AND THRIVE INSTEAD The CMO's role has evolved since the first ones came on the scene in early '90s. But does extinction now loom? http://www.marketingprofs.com/8/for-whom-the-bell-tolls-the-cmo-patterson.asp ============================================================== sponsored by: CONFERENCE IN-HOUSE http://events.unisfair.com/rt/mktprofs~mar08 ================================================================ 4 - SIX NEW YEAR'S EMAIL MARKETING RESOLUTIONS Here are the six marketing resolutions that will make a difference to your business in 2008. http://www.marketingprofs.com/8/new-year-email-marketing-resolutions-mcneill.asp **************************************************************** 5 - FOUR INSIGHTS ON HOW TO BUILD YOUR BRAND WITH TODAY'S LUXURY CUSTOMER To inspire long-term relationships with a new breed of luxury consumer, you must understand how they want to relate to your brand. http://www.marketingprofs.com/7/how-to-build-your-brand-with-luxury-customers-hader.asp **************************************************************** ============================================================== ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER ACCOUNT SIGN-IN: EIGHT DESIGN MISTAKES TO AVOID http://www.marketingprofs.com/8/account-sign-in-design-mistakes-to-avoid-spool.asp WHAT IS YOUR SOCIAL NETWORKING STRATEGY IN 2008? http://www.marketingprofs.com/8/what-is-your-social-networking-strategy-nour.asp 18 STRATEGIES AND TOOLS FOR NAMING YOUR BUSINESS OR PRODUCT http://www.marketingprofs.com/8/how-to-name-products-companies-trimble.asp THE SEVEN DIRTY WORDS YOU CAN'T SAY IN EMAIL SUBJECT LINES (PLUS 100 OTHERS YOU SHOULDN'T USE, EITHER) http://www.marketingprofs.com/7/seven-dirty-words-email-subject-lines-ayan.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? 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