To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/8/news1-29-08_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== January 29, 2008 Volume 7, No. 4 ============================================================== sponsored by: CITRIX How to Build an On-Demand Webinar Program How are organizations today using on-demand Webinars? What are some of the benefits and best practices for developing an on-demand Webinar program? Download the Quantum Leap Marketing white paper to find out how to leveraging recorded Webinars to provide anytime, anywhere messages to prospects. http://learn.gotomeeting.com/forms/G2MC-WP-BHOnDemandWbrProgram-S?ID=701000000004zwk =============================================================== THIS ISSUE'S ARTICLES: 1 - Three Ways to Take Advantage of the Email Preview Pane http://www.marketingprofs.com/8/take-advantage-email-preview-pane-brady.asp 2 - Five Tips for Marketing in a Recession http://www.marketingprofs.com/8/five-tips-marketing-in-a-recession-gow.asp 3 - MarketingProfs Podcast: Some Things You Need to Know About SEO http://www.marketingprofs.com/8/marketingprofs-podcast-things-to-know-about-seo-wall-penn.asp 4 - The Power of Brand Repositioning: A Four-Phased Process http://www.marketingprofs.com/8/power-of-brand-repositioning-four-phased-process-pollack.asp 5 - Living Branding = The Branded Life http://www.marketingprofs.com/8/living-branding-equals-branded-life-lindstrom.asp PREMIUM CASE STUDY: How a Pharmaceutical Patient-Support Program Increased Therapy Participation 20%, Boosted Sales http://www.marketingprofs.com/casestudy/73 A NOTE TO READERS: MarketingProfs B2B 2.0 Expo: Save Your Seat! Last week, I told you about the brand-spanking new MarketingProfs virtual conference. The response was overwhelming: We now have over 1,000 registrants to the event, which takes place virtually – from the comfort of your desktop – on March 5. So in case you missed it….here’s the deal, because you don’t want to be left out! What: B2B 2.0 EXPO - MarketingProfs Free Virtual Conference, 2008 When: March 5, 2008 Where: Virtual - Access this conference from anywhere Why are we hosting this event? Because it's a crazy Web 2.0 world out there -- and it's changing daily. We feel it's our mandate to cut through the clutter—and bring you some answers. And—lucky you—this is the one time a year that we bring you our expertise in a conference setting, all for nada. I’m excited about the lineup of speakers, as well as their innovative takes on the subjects they'll cover because, well, I put it together. a href="http://events.unisfair.com/mktprofs/microsite/Program.asp?code=Direct%20Access "See for yourself. And be sure to save your seat while you are there! See you in March! ============================================================== sponsored by: DEMANDROMI http://www.immergize.com/HomePage_MarketingProfs.html ================================================================ 1 - THREE WAYS TO TAKE ADVANTAGE OF THE EMAIL PREVIEW PANE The preview pane is important email real estate, and you can use it to your advantage. http://www.marketingprofs.com/8/take-advantage-email-preview-pane-brady.asp **************************************************************** 2 - FIVE TIPS FOR MARKETING IN A RECESSION Are we poised for a recession? How will you work within that reality? http://www.marketingprofs.com/8/five-tips-marketing-in-a-recession-gow.asp **************************************************************** 3 - MARKETINGPROFS PODCAST: SOME THINGS YOU NEED TO KNOW ABOUT SEO What is viral marketing? Is keyword density still a factor in SEO? http://www.marketingprofs.com/8/marketingprofs-podcast-things-to-know-about-seo-wall-penn.asp ============================================================== sponsored by: CONFERENCE IN-HOUSE http://events.unisfair.com/rt/mktprofs~mar08 ================================================================ 4 - THE POWER OF BRAND REPOSITIONING: A FOUR-PHASED PROCESS Just what is brand positioning, anyway? http://www.marketingprofs.com/8/power-of-brand-repositioning-four-phased-process-pollack.asp **************************************************************** 5 - LIVING BRANDING = THE BRANDED LIFE Experiential brand building is taking on new and all-encompassing dimensions. http://www.marketingprofs.com/8/living-branding-equals-branded-life-lindstrom.asp **************************************************************** ============================================================== ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER SIX NEW YEAR'S EMAIL MARKETING RESOLUTIONS http://www.marketingprofs.com/8/new-year-email-marketing-resolutions-mcneill.asp 18 STRATEGIES AND TOOLS FOR NAMING YOUR BUSINESS OR PRODUCT http://www.marketingprofs.com/8/how-to-name-products-companies-trimble.asp WHAT IS YOUR SOCIAL NETWORKING STRATEGY IN 2008? http://www.marketingprofs.com/8/what-is-your-social-networking-strategy-nour.asp ACCOUNT SIGN-IN: EIGHT DESIGN MISTAKES TO AVOID http://www.marketingprofs.com/8/account-sign-in-design-mistakes-to-avoid-spool.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? 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