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MARKETINGPROFS - TODAY
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January 8, 2008 Volume 7, No. 1
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sponsored by: BRANSFORD MARKETING
http://www.plurapage.com/MPNBasics101/
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THIS ISSUE'S ARTICLES:
1 - 13 Tips for Tuning Your Web Site to Increase Conversions and Inquiries: Q&A With Gerry McGovern
http://www.marketingprofs.com/8/tune-web-site-increase-conversions-inquiries-handley.asp
2 - 18 Strategies and Tools for Naming Your Business or Product
http://www.marketingprofs.com/8/how-to-name-products-companies-trimble.asp
3 - MarketingProfs Podcast: Copywriting, Online Calendar Services, and New Year Resolutions
http://www.marketingprofs.com/8/marketingprofs-podcast-copywriting-calendar-services-wall-penn.asp
4 - How to Make Your Email Program More Productive in 2008
http://www.marketingprofs.com/8/make-email-program-more-productive-brady.asp
5 - Three Reasons to Be Wary of Customer Satisfaction Surveys
http://www.marketingprofs.com/8/reasons-wary-of-customer-satisfaction-surveys-cusick.asp
PREMIUM CASE STUDY:
How Major League Baseball Doubled Fan Research Without Increasing Costs
http://www.marketingprofs.com/casestudy/70
A NOTE TO READERS:
A New Year, and 2 New MarketingProfs Newsletters
This week, MarketingProfs launches two more in its series of
snack-sized newsletters, called Get to the Po!nt: Customer
Behavior will help you figure out what makes your customers tick
through insights based on solid research. Get to the Po!nt: Email
Marketing offers fresh new takes on the tried and true of email.
The two newest kids on the Get to the Po!nt block join Get to the
Po!nt: Marketing Inspiration ("Swig a shot of Marketing
Inspiration") and Get to the Po!nt: Small Business ("Invest 60
Seconds in Your Small Business.") You can sign up for any or all
of the snack-sized newsletters here.
What's behind the snack-sized strategy? MarketingProfs is
developing these short, subject-specific newsletters to offer a
quick take on topics we think you will find interesting, on the
precise subjects you want to read about. They are perfect for
media snackers... or just plain old busy types, too.
I invite you to test-drive one, two or more of these
publications. You have to log in to your MarketingProfs account
first and then you can select the topics of interest to you. And
yep -- they're free.
Let me know how you enjoy them. As always, your feedback is
appreciated!
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sponsored by: SILVERPOP
Silverpop's 2007 Retail Email Marketing Study
http://gw.vtrenz.net/?EQZH95NWXR=clicksrc:SherpaTeleseminar0108_MarketingProfs
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1 - 13 TIPS FOR TUNING YOUR WEB SITE TO INCREASE CONVERSIONS AND INQUIRIES: Q&A WITH GERRY MCGOVERN
Choosing the right "customer carewords" will bring visitors
through your Web site—and complete the sale.
http://www.marketingprofs.com/8/tune-web-site-increase-conversions-inquiries-handley.asp
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2 - 18 STRATEGIES AND TOOLS FOR NAMING YOUR BUSINESS OR PRODUCT
It doesn't matter what you're naming—your product, your business,
your Web site or your child, your choice is critical.
http://www.marketingprofs.com/8/how-to-name-products-companies-trimble.asp
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3 - MARKETINGPROFS PODCAST: COPYWRITING, ONLINE CALENDAR SERVICES, AND NEW YEAR RESOLUTIONS
Write compelling copy, learn how to best use online calendaring,
and make achievable 2008 resolutions.
http://www.marketingprofs.com/8/marketingprofs-podcast-copywriting-calendar-services-wall-penn.asp
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sponsored by: EMMA
http://www.myemma.com/whatemmadoes.php?utm_source=MarketingProfsT&utm_medium=newsletterad&utm_content=jan-08-08
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4 - HOW TO MAKE YOUR EMAIL PROGRAM MORE PRODUCTIVE IN 2008
If you haven't done it yet, now is the perfect time to map out
plans for your email program.
http://www.marketingprofs.com/8/make-email-program-more-productive-brady.asp
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5 - THREE REASONS TO BE WARY OF CUSTOMER SATISFACTION SURVEYS
How much real value does knowledge of "satisfaction" contribute
to helping you keep profitable customers?
http://www.marketingprofs.com/8/reasons-wary-of-customer-satisfaction-surveys-cusick.asp
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TOP ARTICLES FROM OUR LAST NEWSLETTER
THREE POWERFUL PRESS KITS (AND WHY THEY WORK)
http://www.marketingprofs.com/7/best-of-mp-2007-martin.asp
THE SEVEN DIRTY WORDS YOU CAN'T SAY IN EMAIL SUBJECT LINES (PLUS 100 OTHERS YOU SHOULDN'T USE, EITHER)
http://www.marketingprofs.com/7/best-of-mp-2007-ayan.asp
THE SEVEN DIRTY WORDS YOU CAN'T SAY IN EMAIL SUBJECT LINES (PLUS 100 OTHERS YOU SHOULDN'T USE, EITHER)
http://www.marketingprofs.com/7/seven-dirty-words-email-subject-lines-ayan.asp
LESSONS FROM WARREN BUFFETT: GETTING THE CEO TO (WILLINGLY) WRITE CHECKS FOR MARKETING
http://www.marketingprofs.com/7/best-of-mp-2007-barsch.asp
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