To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/8/news2-12-08_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== February 12, 2008 Volume 7, No. 6 ============================================================== sponsored by: CLICKATELL http://www.clickatell.com/central/campaigns/redir.php?cid=27843 =============================================================== THIS ISSUE'S ARTICLES: 1 - How to Sell the Experience When Features and Benefits Just Aren't Enough http://www.marketingprofs.com/8/selling-experience-when-features-benefits-not-enough-kranz.asp 2 - 12 Global Small Business Trends to Watch in 2008 http://www.marketingprofs.com/8/global-small-business-trends-in-2008-delaney.asp 3 - Email Marketing and Small Businesses: Waste of Time or Worth The Effort? http://www.marketingprofs.com/8/email-marketing-small-business-nason.asp 4 - MarketingProfs Podcast: Blogging for SEO Juice and WordPress Plugins http://www.marketingprofs.com/8/marketingprofs-podcast-blogging-seo-juice-wordpress-plugins-wall-penn.asp 5 - The State of Customer Focus Around the World: 2007 in Review http://www.marketingprofs.com/8/state-of-customer-focus-around-world-2007-review-bliss.asp PREMIUM CASE STUDY: How Goodwill Attracted Hip Customers via Social Networking, a Virtual Fashion Show http://www.marketingprofs.com/casestudy/75 A NOTE TO READERS: Tell Us What You Think You know how I often write here, "And please let us know what you think?" Well, big news: Starting today on MarketingProfs, you'll be able to share your thoughts with not just me, but with the whole MP community. Starting today, we've added the ability for readers to rank the usefulness of each article with one to five stars, as well as given you a field to add your own thoughts and comments to any given piece. I'm a big proponent of reader feedback, so I'm excited about this new feature and am thrilled to see it in action. So as you read today's articles, I sure hope you are in a talkative mood and inspired to add your two pesos! Also today, a reminder to register (if you haven't already) for the FREE March 5 virtual conference, the MarketingProfs B2B 2.0 Expo. Thus far, just over 3,000 B2B marketers have saved their seats for the event – so don't miss out! Register here today. And as always: Thanks for stopping by! ============================================================== sponsored by: SILVERPOP http://www.silverpop.com/landing/08MarketingProfs/Web20.html ================================================================ 1 - HOW TO SELL THE EXPERIENCE WHEN FEATURES AND BENEFITS JUST AREN'T ENOUGH When your message based on features and benefits fails to distinguish your business from a pack, it's time to try another approach. http://www.marketingprofs.com/8/selling-experience-when-features-benefits-not-enough-kranz.asp **************************************************************** 2 - 12 GLOBAL SMALL BUSINESS TRENDS TO WATCH IN 2008 These 12 trends that can be embraced by any culture and will add value to any nation. http://www.marketingprofs.com/8/global-small-business-trends-in-2008-delaney.asp **************************************************************** 3 - EMAIL MARKETING AND SMALL BUSINESSES: WASTE OF TIME OR WORTH THE EFFORT? There are typically three main obstacles to introducing email marketing to a small businesses. http://www.marketingprofs.com/8/email-marketing-small-business-nason.asp ============================================================== sponsored by: EMMA http://www.myemma.com/?utm_source=MarketingProfsT&utm_medium=newsletterad&utm_content=feb-08 ================================================================ 4 - MARKETINGPROFS PODCAST: BLOGGING FOR SEO JUICE AND WORDPRESS PLUGINS How to blog for SEO juice, some killer WordPress plugins, and a Super Bowl Ad wrap-up -- all that and more in this week's Marketing Over Coffee. http://www.marketingprofs.com/8/marketingprofs-podcast-blogging-seo-juice-wordpress-plugins-wall-penn.asp **************************************************************** 5 - THE STATE OF CUSTOMER FOCUS AROUND THE WORLD: 2007 IN REVIEW The Net Promoter concept and idea has taken hold the world over. http://www.marketingprofs.com/8/state-of-customer-focus-around-world-2007-review-bliss.asp **************************************************************** ============================================================== ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER FIVE TIPS FOR MARKETING IN A RECESSION http://www.marketingprofs.com/8/five-tips-marketing-in-a-recession-gow.asp HOW TO SUCCESSFULLY MODERATE A CONFERENCE PANEL http://www.marketingprofs.com/8/how-to-moderate-a-conference-panel-owyang.asp THE POWER OF BRAND REPOSITIONING: A FOUR-PHASED PROCESS http://www.marketingprofs.com/8/power-of-brand-repositioning-four-phased-process-pollack.asp IN SEARCH, BIGGER IS NOT BETTER http://www.marketingprofs.com/8/in-search-bigger-not-better-prescott.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? Get the latest web and off-line marketing know-how delivered bi-weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. http://www.MarketingProfs.com/Newsletter/signup/subscribepage.asp?t=MPnews **************************************************************** INFO ABOUT MARKETINGPROFS.COM MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. ADVERTISING INFO If you want to reach a marketing audience, won't find a better place to advertise on the web. Go here to get our contact info., demographics, and our current media kit. http://www.marketingprofs.com/about/adproducts.asp **************************************************************** You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, change your email address by going here http://www.MarketingProfs.com/d.asp To stop delivery, please send us a blank e-mail here: mailto:%%remove%% Copyright © 2008 MarketingProfs.com. All rights reserved. We protect your privacy MarketingProfs, LLC | 419 N. Larchmont | #42 | Los Angeles, California | 90004 All logos and names are the copyrights of the respective owners Helping marketers from all industries succeed online through highly effective email technology and professional services.