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MARKETINGPROFS - TODAY
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February 26, 2008 Volume 7, No. 8
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sponsored by: HARVARD BUSINESS SCHOOL
http://altfarm.mediaplex.com/ad/ck/9203-53019-18200-3
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THIS ISSUE'S ARTICLES:
1 - How to Create a Strategy Road Map for Marketing Operations
http://www.marketingprofs.com/8/strategy-road-map-marketing-operations-patterson.asp
2 - Six Sneaky SEO Techniques That Will Get Web Sites Banned
http://www.marketingprofs.com/8/sneaky-seo-tactics-get-web-sites-banned-shah.asp
3 - Racing Through Recession: Brand Lessons From the Daytona 500
http://www.marketingprofs.com/8/racing-through-recession-brand-lessons-daytona-500-whitehill.asp
4 - What Social Media Marketing Is Not
http://www.marketingprofs.com/8/what-social-media-marketing-is-not-ochman.asp
5 - The Six Cs of Permission Email Marketing, Part 2
http://www.marketingprofs.com/8/six-cs-permission-email-marketing-part-2-talavera.asp
PREMIUM CASE STUDY:
How a Technology Firm Upped Webinar Attendance, Improved Lead Nurturing
http://www.marketingprofs.com/casestudy/77
A NOTE TO READERS:
Five Reasons to Attend the B2B 2.0 EXPO
It's happening next Wednesday: The FREE MarketingProfs' B2B-2.0
EXPO is on track to broadcast March 5.
We now have more than 4,100 attendees. But if you aren't one of
them, here's five things you can do there, which translates into
five reasons you should grab your seat now.
1. Attend five cutting-edge sessions. From online strategist
David Meerman Scott to blogging guru Geoff Livingston to Ogilvy
digital strategist Rohit Bhargava to Mzinga new media expert
Aaron Strout (view the full speaker lineup here), they’ve all
agreed to share their best ideas with you.
2. Discuss the day's topics with attendees and presenters. Join
in the Q&A sessions after each presentation, or enter online
discussions at any time all day long.
3. Chat online with our sponsors.
4. Network with colleagues, and share virtual business cards.
Also, when you enter the virtual B2B-2.0 EXPO grounds, you'll get
a personal briefcase, so you can download handouts from the
presentations, white papers, sponsor materials, whatever you
choose – for FREE.
5. Wear your pajamas. You’ll gain all the information, insider
tips, connections and so on that you'd find at a costly on-site
conference -- right at your own desk. Wear a suit, or wear your
slippers. We won't care.
Register now and tell your colleagues to join you. See you all
online March 5!
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sponsored by: VTRENZ
10 Ways to Improve BtoB Email Deliverability
BtoB email marketing is harder than you think. Corporate spam
filters will toss your marketing messages onto the junk pile.
Vtrenz, a Silverpop solution, provides valuable insight into
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Download the document
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1 - HOW TO CREATE A STRATEGY ROAD MAP FOR MARKETING OPERATIONS
There are three essential functions of a marketing operations
plan.
http://www.marketingprofs.com/8/strategy-road-map-marketing-operations-patterson.asp
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2 - SIX SNEAKY SEO TECHNIQUES THAT WILL GET WEB SITES BANNED
There are many efficient SEO techniques to optimize your
business's Web site, and then there are nefarious methods.
http://www.marketingprofs.com/8/sneaky-seo-tactics-get-web-sites-banned-shah.asp
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3 - RACING THROUGH RECESSION: BRAND LESSONS FROM THE DAYTONA 500
The same strategies that help NASCAR drivers win on the track can
help your company survive the rough recessionary road ahead.
http://www.marketingprofs.com/8/racing-through-recession-brand-lessons-daytona-500-whitehill.asp
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sponsored by: CONFERENCE IN-HOUSE
hhttp://events1.unisfair.com/mktprofs/microsite/Register.asp
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4 - WHAT SOCIAL MEDIA MARKETING IS NOT
There's quite a bit of ambivalence, fear, and (sometimes)
outright hostility directed toward social media.
http://www.marketingprofs.com/8/what-social-media-marketing-is-not-ochman.asp
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5 - THE SIX CS OF PERMISSION EMAIL MARKETING, PART 2
The second of this three-part series continues to define the
permission fundamentals.
http://www.marketingprofs.com/8/six-cs-permission-email-marketing-part-2-talavera.asp
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TOP ARTICLES FROM OUR LAST NEWSLETTER
THE SIX CS OF PERMISSION EMAIL MARKETING, PART 1
http://www.marketingprofs.com/8/six-cs-permission-email-marketing-part-1-talavera.asp
12 GLOBAL SMALL BUSINESS TRENDS TO WATCH IN 2008
http://www.marketingprofs.com/8/global-small-business-trends-in-2008-delaney.asp
FOUR STEPS TO DRIVING VALUE VIA CUSTOMER ENGAGEMENT AND ADVOCACY (OR: PUTTING THE RELATIONSHIP BACK IN RELATIONSHIP MARKETING)
http://www.marketingprofs.com/8/driving-value-via-customer-engagement-advocacy-hasselwander-rawsthorne.asp
FIVE TIPS FOR MARKETING IN A RECESSION
http://www.marketingprofs.com/8/five-tips-marketing-in-a-recession-gow.asp
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