To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/8/news2-5-08_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== February 5, 2008 Volume 7, No. 5 ============================================================== sponsored by: CITRIX B-to-B Marketing in 2008: Trends in Strategies & Spending MarketingProfs and Forrester Research recently surveyed marketing and other management professionals to study changes in business-to-business marketing strategies and budget allocation. Download the MarketingProfs research brief to find current trends and strategies for marketing with Web 2.0 in 2008. Click here to download now. http://learn.gotomeeting.com/forms/G2MC-WP-BHOnDemandWbrProgram-S?ID=701000000004zwk =============================================================== THIS ISSUE'S ARTICLES: 1 - Four Keys to Developing Digital Marketing Strategies to Meet Your Audience's Needs http://www.marketingprofs.com/8/develop-effective-digital-strategy-audience-needs-lakey-borg-breen.asp 2 - How to Successfully Moderate a Conference Panel http://www.marketingprofs.com/8/how-to-moderate-a-conference-panel-owyang.asp 3 - In Search, Bigger Is Not Better http://www.marketingprofs.com/8/in-search-bigger-not-better-prescott.asp 4 - How to Keep Up With Social Media: 'Think Liquid' Applied http://www.marketingprofs.com/8/keep-up-with-social-media-think-liquid-applied-livingston.asp 5 - Email Appending Is More Than a Process http://www.marketingprofs.com/8/email-appending-more-than-a-process-brady.asp PREMIUM CASE STUDY: How a Viral Campaign Gave a OfficeMax Brand Recognition, Drove Shoppers http://www.marketingprofs.com/casestudy/74 A NOTE TO READERS: The MarketingProfs Job Board (and More About Our B2B 2.0 Expo!) Greetings, readers, and thanks for stopping by. I have two things to mention this week: 1. One of the best-kept secrets at MarketingProfs is the MarketingProfs Job Board. As its name suggests, it's the place where marketers can find and post jobs. On any given day, there are 800 souls traipsing through, checking out the available listings or, if they are HR types, listing marketing and marketing-esque jobs. (Recently, in fact, MarketingProfs listed an opening there, and we were amazed at the volume of the resumes ourselves (!) – which is a good problem to have.) If you are in the market for a job, or have a job to list, please check it out. 2. I know I've been yammering on and on about it, but things are starting to come together for the March 5 B2B 2.0 Expo in a big way. In case you haven't heard, presenters include the knowledgeable David Meerman Scott, who'll be speaking on the new rules for B2B marketers. David knows the subject cold, since he literally wrote the book on it. See the full agenda here. More than 2,500 people have registered to attend, says Event Manager Susanne Sicilian, so don't miss out! ============================================================== sponsored by: LYRIS http://forms.lyris.com/hq?leadsource=215 ================================================================ 1 - FOUR KEYS TO DEVELOPING DIGITAL MARKETING STRATEGIES TO MEET YOUR AUDIENCE'S NEEDS Keep the following four key points in mind and you'll be well on your way to developing a comprehensive, winning digital strategy. http://www.marketingprofs.com/8/develop-effective-digital-strategy-audience-needs-lakey-borg-breen.asp **************************************************************** 2 - HOW TO SUCCESSFULLY MODERATE A CONFERENCE PANEL Yes, there is a right way to moderate a conference panel! http://www.marketingprofs.com/8/how-to-moderate-a-conference-panel-owyang.asp **************************************************************** 3 - IN SEARCH, BIGGER IS NOT BETTER General search engines like Google and Yahoo aren't designed for B2B companies. So what is? http://www.marketingprofs.com/8/in-search-bigger-not-better-prescott.asp ============================================================== sponsored by: CONFERENCE IN-HOUSE http://events.unisfair.com/rt/mktprofs~mar08 ================================================================ 4 - HOW TO KEEP UP WITH SOCIAL MEDIA: 'THINK LIQUID' APPLIED Successful marketers are focusing on social media principles rather than tactics. http://www.marketingprofs.com/8/keep-up-with-social-media-think-liquid-applied-livingston.asp **************************************************************** 5 - EMAIL APPENDING IS MORE THAN A PROCESS Here's the process of email appending explained, as well as a look at how one publisher implemented it. http://www.marketingprofs.com/8/email-appending-more-than-a-process-brady.asp **************************************************************** ============================================================== ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER FIVE TIPS FOR MARKETING IN A RECESSION http://www.marketingprofs.com/8/five-tips-marketing-in-a-recession-gow.asp THE POWER OF BRAND REPOSITIONING: A FOUR-PHASED PROCESS http://www.marketingprofs.com/8/power-of-brand-repositioning-four-phased-process-pollack.asp LIVING BRANDING = THE BRANDED LIFE http://www.marketingprofs.com/8/living-branding-equals-branded-life-lindstrom.asp 18 STRATEGIES AND TOOLS FOR NAMING YOUR BUSINESS OR PRODUCT http://www.marketingprofs.com/8/how-to-name-products-companies-trimble.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? Get the latest web and off-line marketing know-how delivered bi-weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. http://www.MarketingProfs.com/Newsletter/signup/subscribepage.asp?t=MPnews **************************************************************** INFO ABOUT MARKETINGPROFS.COM MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. ADVERTISING INFO If you want to reach a marketing audience, won't find a better place to advertise on the web. 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