To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/8/news3-18-08_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== March 18, 2008 Volume 7, No. 11 ============================================================== sponsored by: MOONRAY MARKETING PUT YOUR MARKETING ON AUTOPILOT?Follow-up like a rockstar with multi-media and track your marketing ROI...But is automation worth it?FIND OUT NOW, using our handy-dandy online ROI Calculator. It takes 3 minutes, and you'll get the numbers.Click here to get started now. =============================================================== THIS ISSUE'S ARTICLES: 1 - Three Small Tips to Juice up Your Personal Branding http://www.marketingprofs.com/8/three-small-tips-to-juice-up-personal-branding-schawbel.asp 2 - Preparing for the Future: How the CIO and CMO Must Collaborate to Win http://www.marketingprofs.com/8/preparing-for-future-cio-cmo-must-collaborate-barsch.asp 3 - Marketing's New 5 Ps: Turning What You Know Inside out http://www.marketingprofs.com/8/marketings-new-5ps-turning-what-you-know-inside-out-mcnamara.asp 4 - So Many Choices, So Little Difference: A Five-Point Email Marketing Service Provider Checklist http://www.marketingprofs.com/8/five-point-email-marketing-service-provider-checklist-nason.asp 5 - Step Into The Spotlight!—'Cause All Business Is Show Business! http://www.marketingprofs.com/8/step-into-spotlight-all-business-is-show-business-tsufit.asp PREMIUM CASE STUDY: How a Rental Car Firm Increased New York Revenue 24% With Better Customer Service http://www.marketingprofs.com/casestudy/80 A NOTE TO READERS: WSJ Recommends Profs Blog, Several Contributors The Wall Street Journal yesterday tagged the MarketingProfs blog, the Daily Fix, as a resource to help "build buzz" even when marketing budgets are shrinking. The WSJ also recommended reading blogs and books penned by several of our contributors. "Reaching out to bloggers and social-media sites can help small companies build buzz even when marketing budgets are small," the Journal writes. WSJ.com asked social-media marketer Scott Monty, to recommend a list of blogs and books for owners and managers at small companies looking to learn more about tapping social media to engage customers online. MarketingProfs Daily Fix "does an amazing job of aggregating content from all over the Web to provide rich information from different perspectives," Scott says (and without any prompting from us, either)! In addition to the DF, Scott recommended: • Web Strategy by Jeremiah, by social media rock star and occasional MP contributor Jeremiah Owyang • What's Next Blog by BL Ochman, who also occasionally writes for us • PR Squared’s Jedi Training for PR 2.0 Tactics • For Immediate Release: The Hobson & Holtz Report • The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin • Now Is Gone: A Primer for Executives and Entrepreneurs by Geoff Livingston with Brian Solis -- both of whom have written (Brian and Geoff) and presented (Geoff) for MP • The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott, who also keynoted our last MarketingProfs virtual event Check out Scott's recommendations and resources! ============================================================== sponsored by: LYRIS http://forms.lyris.com/hq?leadsource=240 ================================================================ 1 - THREE SMALL TIPS TO JUICE UP YOUR PERSONAL BRANDING What goes unnoticed by many can be a keen advantage for the few. http://www.marketingprofs.com/8/three-small-tips-to-juice-up-personal-branding-schawbel.asp **************************************************************** 2 - PREPARING FOR THE FUTURE: HOW THE CIO AND CMO MUST COLLABORATE TO WIN Two powerful trends are forcing Marketing and IT to communicate and collaborate like never before. http://www.marketingprofs.com/8/preparing-for-future-cio-cmo-must-collaborate-barsch.asp **************************************************************** 3 - MARKETING'S NEW 5 PS: TURNING WHAT YOU KNOW INSIDE OUT Whereas the Ps we studied in college are all from the provider's point of view, these new Ps focus on the customer. http://www.marketingprofs.com/8/marketings-new-5ps-turning-what-you-know-inside-out-mcnamara.asp ============================================================== sponsored by: ICONTACT http://www.icontact.com/a.pl/224224 ================================================================ 4 - SO MANY CHOICES, SO LITTLE DIFFERENCE: A FIVE-POINT EMAIL MARKETING SERVICE PROVIDER CHECKLIST How does a corporate marketer make the right choice? http://www.marketingprofs.com/8/five-point-email-marketing-service-provider-checklist-nason.asp **************************************************************** 5 - STEP INTO THE SPOTLIGHT!—'CAUSE ALL BUSINESS IS SHOW BUSINESS! There's so much that business can learn from showbiz. http://www.marketingprofs.com/8/step-into-spotlight-all-business-is-show-business-tsufit.asp **************************************************************** ============================================================== ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER EMAIL ETIQUETTE—USE IT, OR LOSE BUSINESS http://www.marketingprofs.com/8/email-etiquette-use-or-lose-business-towner.asp SEVEN STEPS TO A SUCCESSFUL MARKETING BLOG http://www.marketingprofs.com/8/seven-steps-successful-marketing-blog-reece.asp SOCIAL NETWORKING: IF YOU LET THEM BUILD IT, THEY WILL COME—THE STORY OF BEST BUY'S BLUESHIRT NATION http://www.marketingprofs.com/8/social-networking-best-buy-blueshirt-nation-maruggi.asp SIX SNEAKY SEO TECHNIQUES THAT WILL GET WEB SITES BANNED http://www.marketingprofs.com/8/sneaky-seo-tactics-get-web-sites-banned-shah.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? 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