To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/8/news3-4-08_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== March 4, 2008 Volume 7, No. 9 ============================================================== sponsored by: CITRIX http://learn.gotomeeting.com/forms/G2MC-WP-OstPres-S?ID=70100000000515h =============================================================== THIS ISSUE'S ARTICLES: 1 - Six Tips for a First-Time or Newly Appointed CMO http://www.marketingprofs.com/8/tips-perspective-first-time-new-cmos-sprouse.asp 2 - Web 2.0 Politics: What Brands Can Learn From the 2008 Presidential Campaigns http://www.marketingprofs.com/8/2008-presidential-campaign-social-media-marketing-hogeboom.asp 3 - Seven Steps to a Successful Marketing Blog http://www.marketingprofs.com/8/seven-steps-successful-marketing-blog-reece.asp 4 - Present the Unexpected but Stay on Purpose: Lessons From The Apprentice http://www.marketingprofs.com/8/present-the-unexpected-stay-on-purpose-parsanko.asp 5 - The Six Cs of Permission Email Marketing, Part 3 http://www.marketingprofs.com/8/six-cs-permission-email-marketing-part-3-talavera.asp PREMIUM CASE STUDY: How a Marketing Consultant Significantly Increased His Client Base via Social Media http://www.marketingprofs.com/casestudy/78 A NOTE TO READERS: The B2B 2.0 EXPO Is Tomorrow! The B2B 2.0 EXPO starts off tomorrow with a bang at 11:00 am EST, with keynote David Meerman Scott. Spend just one hour with David, and he’ll help you master online “thought leadership” strategies – and make the Web sell for you. David is a viral marketing strategist who knows what’s working now to drive B2B sales online. Tomorrow, he will show you how to get your message out there so it resonates with today’s B2B prospects online. Of course, David is just one of the lineup of experts who will follow David’s session on Wednesday. View the B2B 2.0 EXPO program , and learn about all our presenters. And if you can’t make every session on March 5 – don’t worry. You can revisit the conference site and experience the recorded sessions for the next 3 months – but only if you register. See you there! p.s. The MarketingProfs Job Bank is building up steam these days. Please stop by and check out the new jobs that are posted and, if you have an open position, consider posting it there! ============================================================== sponsored by: BRONTO http://bronto.postclickmarketing.com/Casting.aspx?sid=123&sky=LSJO8HOJ ================================================================ 1 - SIX TIPS FOR A FIRST-TIME OR NEWLY APPOINTED CMO Here are six tips to give a new CMO some early success, strong momentum, and a solid leadership platform. http://www.marketingprofs.com/8/tips-perspective-first-time-new-cmos-sprouse.asp **************************************************************** 2 - WEB 2.0 POLITICS: WHAT BRANDS CAN LEARN FROM THE 2008 PRESIDENTIAL CAMPAIGNS If the Internet community didn't know its place in politics back in 2004, it most certainly does today. http://www.marketingprofs.com/8/2008-presidential-campaign-social-media-marketing-hogeboom.asp **************************************************************** 3 - SEVEN STEPS TO A SUCCESSFUL MARKETING BLOG How do you start from scratch yet create a top-ranked marketing blog in less than a year? http://www.marketingprofs.com/8/seven-steps-successful-marketing-blog-reece.asp ============================================================== sponsored by: LYRIS ================================================================ 4 - PRESENT THE UNEXPECTED BUT STAY ON PURPOSE: LESSONS FROM THE APPRENTICE If you saw the last episode of The Apprentice, you know both teams missed something critical in their mission. http://www.marketingprofs.com/8/present-the-unexpected-stay-on-purpose-parsanko.asp **************************************************************** 5 - THE SIX CS OF PERMISSION EMAIL MARKETING, PART 3 If you now understand the first four Cs of Permission Email Marketing, you're ready for our final two. http://www.marketingprofs.com/8/six-cs-permission-email-marketing-part-3-talavera.asp **************************************************************** ============================================================== ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER SIX SNEAKY SEO TECHNIQUES THAT WILL GET WEB SITES BANNED http://www.marketingprofs.com/8/sneaky-seo-tactics-get-web-sites-banned-shah.asp THE SIX CS OF PERMISSION EMAIL MARKETING, PART 1 http://www.marketingprofs.com/8/six-cs-permission-email-marketing-part-1-talavera.asp THE SIX CS OF PERMISSION EMAIL MARKETING, PART 2 http://www.marketingprofs.com/8/six-cs-permission-email-marketing-part-2-talavera.asp WHAT SOCIAL MEDIA MARKETING IS NOT http://www.marketingprofs.com/8/what-social-media-marketing-is-not-ochman.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? Get the latest web and off-line marketing know-how delivered bi-weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. http://www.MarketingProfs.com/Newsletter/signup/subscribepage.asp?t=MPnews **************************************************************** INFO ABOUT MARKETINGPROFS.COM MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. ADVERTISING INFO If you want to reach a marketing audience, won't find a better place to advertise on the web. 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