To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/8/news4-1-08_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== April 1, 2008 Volume 7, No. 13 ============================================================== sponsored by: MYEMMA http://www.myemma.com/agency.php?utm_source=MarketingProfs&utm_medium=newsletterad&utm_content=300x250&utm_campaign=custombrand =============================================================== THIS ISSUE'S ARTICLES: 1 - Six Keys to Creating a Winning Marketing Strategy http://www.marketingprofs.com/8/winning-marketing-strategies-goodman.asp 2 - Five Ways for Marketers to Effectively Reach CIOs http://www.marketingprofs.com/8/marketers-effectively-reach-cios-leopard.asp 3 - How to Strengthen a Site via Title Tag Strategies, Part 1: The Basics http://www.marketingprofs.com/8/title-tag-strategies-basics-brown.asp 4 - Real-Time Messaging: Targeted Email Communications to Drive Web Site Traffic and Increase ROI http://www.marketingprofs.com/8/real-time-messaging-targeted-email-communications-hassemer.asp 5 - What You Don't Know Can Hurt Your Brand Equity http://www.marketingprofs.com/8/brand-equity-can-be hurt-by-what-you-dont-know-joy.asp PREMIUM CASE STUDY: How a Retail Company Increased Web Sales Order Value 60% via Automated Personalization http://www.marketingprofs.com/casestudy/82 A NOTE TO READERS: Driving Sales: What's New + What Works Registration is now open for the next stop of the MarketingProfs B2B Forum, Driving Sales: What's New + What Works. This time, it's June 9 and 10 right in my backyard – Boston – at the brand-spanking-new Renaissance Boston Waterfront Hotel. When MarketingProfs Event Manager Susanne Sicilian checked out the hotel in December, she had to wear a hard hat. But Susanne assures me that the result this spring is both complete and lovely. This June's event builds on the exciting ideas – and challenges – we shared at the MarketingProfs Business-to-Business Forum 2007 last October. Since then, we've been focusing our research on the hottest areas we know are affecting B2B marketers right now. Like what? Well, like lead generation in a social media world. Boosting your budget by getting marketing some respect. Email that moves the needle. And this time, we are adding hand-on learning labs, in addition to the keynotes and regular sessions. You'll have a chance to get some free advice about your specific marketing programs. How cool is that? Check out our full program, and if you like what you see, please register. Hope to see you in Boston! ============================================================== sponsored by: LYRIS http://forms.lyris.com/hq?leadsource=240 ================================================================ 1 - SIX KEYS TO CREATING A WINNING MARKETING STRATEGY Minimize the chances that you will spend hours—and a chunk of your marketing budget—implementing a flawed strategy. http://www.marketingprofs.com/8/winning-marketing-strategies-goodman.asp **************************************************************** 2 - FIVE WAYS FOR MARKETERS TO EFFECTIVELY REACH CIOS Technology is fueling innovation, yet investment capital remains tight. Reaching CIOs has never been more important (or more difficult). http://www.marketingprofs.com/8/marketers-effectively-reach-cios-leopard.asp **************************************************************** 3 - HOW TO STRENGTHEN A SITE VIA TITLE TAG STRATEGIES, PART 1: THE BASICS Why is it that one of the most important elements of a Web site—title tags—which also tend to be one of the easiest to manage, is so often done incorrectly? http://www.marketingprofs.com/8/title-tag-strategies-basics-brown.asp ============================================================== sponsored by: BOSTON JUNE EVENT AD http://www.marketingprofs.com/events/4/conference/ ================================================================ 4 - REAL-TIME MESSAGING: TARGETED EMAIL COMMUNICATIONS TO DRIVE WEB SITE TRAFFIC AND INCREASE ROI Many companies have not been able to evolve past text-based confirmation messages. http://www.marketingprofs.com/8/real-time-messaging-targeted-email-communications-hassemer.asp **************************************************************** 5 - WHAT YOU DON'T KNOW CAN HURT YOUR BRAND EQUITY Ultimately, brand protection is all about vigilance. http://www.marketingprofs.com/8/brand-equity-can-be hurt-by-what-you-dont-know-joy.asp **************************************************************** ============================================================== ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER MARKETING'S NEW 5 PS: TURNING WHAT YOU KNOW INSIDE OUT http://www.marketingprofs.com/8/marketings-new-5ps-turning-what-you-know-inside-out-mcnamara.asp INCREASE YOUR EMAIL CAMPAIGN'S POWER TO PERSUADE: MOVE, MOTIVATE, AND ENTICE http://www.marketingprofs.com/8/increase-email-campaign-power-to-persuade-snyder.asp SCULPTING YOUR SITE'S PAGERANK CAN HELP YOUR SEARCH ENGINE RANKINGS http://www.marketingprofs.com/8/sculpting-pagerank-search-engine-rankings-spencer.asp EMAIL ETIQUETTE—USE IT, OR LOSE BUSINESS http://www.marketingprofs.com/8/email-etiquette-use-or-lose-business-towner.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? Get the latest web and off-line marketing know-how delivered bi-weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. http://www.MarketingProfs.com/Newsletter/signup/subscribepage.asp?t=MPnews **************************************************************** INFO ABOUT MARKETINGPROFS.COM MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. ADVERTISING INFO If you want to reach a marketing audience, won't find a better place to advertise on the web. 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