To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/8/news4-22-08_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== April 22, 2008 Volume 7, No. 16 ============================================================== sponsored by: MARKETO http://pages2.marketo.com/lead-recycling.html?comment=mprofs%20lead%20recycle%20wp =============================================================== THIS ISSUE'S ARTICLES: 1 - Eight Ways Your Company Can Benefit From Blogging http://www.marketingprofs.com/8/blogging-benefits-for-companies-collier.asp 2 - Lead-Generation Blueprints in 30 Minutes: How a Company Quadrupled Marketing ROI http://www.marketingprofs.com/8/lead-generation-blueprints-in-30-minutes-gospe.asp 3 - How to Create Marketing Demos That Sell Products http://www.marketingprofs.com/8/create-marketing-demos-that-sell-products-gesenhues.asp 4 - Multivariate Testing, Part 1: An Introduction http://www.marketingprofs.com/8/multivariate-testing-introduction-hansen.asp 5 - Getting Started With Segmentation: It's Not Just RFM http://www.marketingprofs.com/8/segmentation-getting-started-not-just-rfm-billstrom.asp PREMIUM CASE STUDY: How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and Blog http://www.marketingprofs.com/casestudy/85 A NOTE TO READERS: Introducing the Blogging Bible; Keynote for June Event I am thrilled to share two things this week, both of which are (as we say in Boston) "wicked awesome." First, Mack Collier's top story today is distilled for our Premium members from our recently published 65-page Marketing How-To Guide: Your Template for Creative Blog Marketing (also known as the Bible of Blogging). Whether you are establishing your company as an expert or providing a forum for testing new products, or a wide variety of other marketing initiatives, blogs can be useful, effective... and cheap! This comprehensive publication will guide you through the ins and outs of the blogosphere. Read Mack's article, and then download the companion template here. Second, none other than Dan Ariely has agreed to keynote our June event in Boston, Driving Sales: What's New + What Works. If you don't know his name, Dan is the Alfred P. Sloan Professor of Behavioral Economics at MIT and author of Predictably Irrational: The Hidden Forces that Shape Our Decisions. In his research, Dan has shown that we all succumb to irrationality in situations where rational thought is expected. For B2B businesses (and for any marketer, really) the implications are clear: irrationalities help unlock our understanding of common behaviors and choices in buying, pricing, investing and saving, employee recruitment and selection, office politics and a myriad of other choices and interactions. His talk with be on-target for B2B marketers. But more than that, it promises to be engaging and fun. Read up on Dan's plan for Boston here. (And see you there!) ============================================================== sponsored by: VTRENZ New! When Hot's Not: Lead Scoring for Better Results Vtrenz's latest white paper outlines a sophisticated, step-by-step process to help marketers better classify leads. You'll see how to implement a process that ensures sales gets hot leads, ready to be worked. Download it now. http://gw.vtrenz.net/?AZ361JLA1O=clicksrc:FY08LeadScoreWPApr-MarkProfs ================================================================ 1 - EIGHT WAYS YOUR COMPANY CAN BENEFIT FROM BLOGGING Blogging takes advances in marketing one step further by allowing you to initiate conversations with your audience. http://www.marketingprofs.com/8/blogging-benefits-for-companies-collier.asp **************************************************************** 2 - LEAD-GENERATION BLUEPRINTS IN 30 MINUTES: HOW A COMPANY QUADRUPLED MARKETING ROI Marketers must continually fight the temptation of executing random, disconnected lead-generation activities. http://www.marketingprofs.com/8/lead-generation-blueprints-in-30-minutes-gospe.asp **************************************************************** 3 - HOW TO CREATE MARKETING DEMOS THAT SELL PRODUCTS One of the biggest challenges marketers face is producing marketing tools that actually get used by the sales team. http://www.marketingprofs.com/8/create-marketing-demos-that-sell-products-gesenhues.asp ============================================================== sponsored by: FREEMAN COMPANY http://clk.atdmt.com/SMG/go/mrktffrm0010000049smg/direct/01/ ================================================================ 4 - MULTIVARIATE TESTING, PART 1: AN INTRODUCTION As web marketers seek new ways to boost conversion rates, interest in multivariate testing is on a feverish rise. http://www.marketingprofs.com/8/multivariate-testing-introduction-hansen.asp **************************************************************** 5 - GETTING STARTED WITH SEGMENTATION: IT'S NOT JUST RFM Here's a better approach to email list segmentation. http://www.marketingprofs.com/8/segmentation-getting-started-not-just-rfm-billstrom.asp **************************************************************** ============================================================== ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER REDESIGNING WEB SITES TO PUT CUSTOMERS IN CHARGE OF THEIR EXPERIENCE http://www.marketingprofs.com/8/web-site-customers-in-charge-of-experience-kocsis.asp WHAT NOT TO DO FOR EMAIL MARKETING DONE RIGHT http://www.marketingprofs.com/8/email-marketing-done-right-blittner.asp MARKETING'S NEW 5 PS: TURNING WHAT YOU KNOW INSIDE OUT http://www.marketingprofs.com/8/marketings-new-5ps-turning-what-you-know-inside-out-mcnamara.asp FIVE STEPS TO PREPARE MARKETING TO DEMONSTRATE VALUE IN A TOUGH ECONOMIC CLIMATE http://www.marketingprofs.com/8/marketing-demonstrate-value-tough-economic-climate-patterson.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? Get the latest web and off-line marketing know-how delivered bi-weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. http://www.MarketingProfs.com/Newsletter/signup/subscribepage.asp?t=MPnews **************************************************************** INFO ABOUT MARKETINGPROFS.COM MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. ADVERTISING INFO If you want to reach a marketing audience, won't find a better place to advertise on the web. Go here to get our contact info., demographics, and our current media kit. http://www.marketingprofs.com/about/adproducts.asp **************************************************************** You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, change your email address by going here http://www.MarketingProfs.com/d.asp To stop delivery, please send us a blank e-mail here: mailto:%%remove%% Copyright © 2008 MarketingProfs.com. All rights reserved. We protect your privacy MarketingProfs, LLC | 419 N. Larchmont | #42 | Los Angeles, California | 90004 All logos and names are the copyrights of the respective owners Helping marketers from all industries succeed online through highly effective email technology and professional services.