To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/8/news4-29-08_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== April 29, 2008 Volume 7, No. 17 ============================================================== sponsored by: CITRIX http://learn.gotomeeting.com/forms/G2MC-WP-YearOfWebinar-S?ID=7010000000052G6 =============================================================== THIS ISSUE'S ARTICLES: 1 - Getting in the Front Door of Prospects: Five Creative Marketing Ideas That Work http://www.marketingprofs.com/8/five-creative-ideas-get-in-front-door-of-prospects-fogel.asp 2 - Five Tactics for Busting Silos in Your Company http://www.marketingprofs.com/8/five-tactics-busting-silos-in-your-company-young.asp 3 - Engagement—A New Information-Based Form of Advertising http://www.marketingprofs.com/8/engagement-information-based-form-of-advertising-wunderman.asp 4 - Time to Wake Up to Email HTML Standards http://www.marketingprofs.com/8/time-for-email-html-standards-covati.asp 5 - How to Hear the Voice of Your Customers: Hone First-Person Intelligence From All Forms of Feedback http://www.marketingprofs.com/8/voice-of-customer-hone-first-person-intelligence-from-feedback-bean.asp PREMIUM CASE STUDY: How MyFax Upped Customer Engagement, Achieved a 79% NetPromoter Score http://www.marketingprofs.com/casestudy/86 A NOTE TO READERS: Getting to the Point of B2B Last summer, we began to introduce a few snack-sized newsletters covering the topics of Small Business, Marketing Inspiration, Customer Behavior and Email Marketing. We called them "Get to the Po!nt," because the emphasis is on a clear takeaway with a single, well... point. Now, the latest in our snack newsletter aislehits the street: B2B Marketing, with the tagline, "Generate Leads and Drive Sales in B2B Marketing." And – how cool is this? – Lester Wunderman (yes, THAT Lester Wunderman!) agreed to be a source for the first issue. You can see the full article he wrote in this issue of MarketingProfs Today, and you can read our distilled Get to the Po!nt version here. Better yet, sign up to receive all of the future weekly B2B Get to the Po!nts here, so you won't miss a one. Speaking of B2B, seats are filling up at our June B2B Forum in Boston, Driving Sales: What's New + What Sticks. Don't miss our keynotes Dan Ariely and David Meerman Scott, who speak June 9 and 10, respectively, along with a roster of other speakers that reads like a Who's Who in B2B Marketing. See who I'm referring to a href="http://www.marketingprofs.com/events/4/program "here. Please join us. Hope to see you in Boston! ============================================================== sponsored by: CLICKATELL http://www.clickatell.com/central/campaigns/redir.php?cid=28370 ================================================================ 1 - GETTING IN THE FRONT DOOR OF PROSPECTS: FIVE CREATIVE MARKETING IDEAS THAT WORK Here are five creative ideas that can get you in the front door of your next important prospect. http://www.marketingprofs.com/8/five-creative-ideas-get-in-front-door-of-prospects-fogel.asp **************************************************************** 2 - FIVE TACTICS FOR BUSTING SILOS IN YOUR COMPANY You are best positioned to break down the walls between Marketing and others, like R&D, sales, finance, and so forth. http://www.marketingprofs.com/8/five-tactics-busting-silos-in-your-company-young.asp **************************************************************** 3 - ENGAGEMENT—A NEW INFORMATION-BASED FORM OF ADVERTISING An engagement between a buyer and a seller begins with a single point of contact. http://www.marketingprofs.com/8/engagement-information-based-form-of-advertising-wunderman.asp ============================================================== sponsored by: JUNE BOSTON EVENT HOUSE AD http://www.marketingprofs.com/events/4/conference ================================================================ 4 - TIME TO WAKE UP TO EMAIL HTML STANDARDS HTML email has come a long way, but there is one major pain point that remains: compatibility. http://www.marketingprofs.com/8/time-for-email-html-standards-covati.asp **************************************************************** 5 - HOW TO HEAR THE VOICE OF YOUR CUSTOMERS: HONE FIRST-PERSON INTELLIGENCE FROM ALL FORMS OF FEEDBACK By some estimates, 85% of the information companies collect is not easily accessed or analyzed. It is unstructured, which presents a big challenge for marketers. http://www.marketingprofs.com/8/voice-of-customer-hone-first-person-intelligence-from-feedback-bean.asp **************************************************************** ============================================================== ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER LEAD-GENERATION BLUEPRINTS IN 30 MINUTES: HOW A COMPANY QUADRUPLED MARKETING ROI http://www.marketingprofs.com/8/lead-generation-blueprints-in-30-minutes-gospe.asp HOW TO CREATE MARKETING DEMOS THAT SELL PRODUCTS http://www.marketingprofs.com/8/create-marketing-demos-that-sell-products-gesenhues.asp REDESIGNING WEB SITES TO PUT CUSTOMERS IN CHARGE OF THEIR EXPERIENCE http://www.marketingprofs.com/8/web-site-customers-in-charge-of-experience-kocsis.asp MARKETING'S NEW 5 PS: TURNING WHAT YOU KNOW INSIDE OUT http://www.marketingprofs.com/8/marketings-new-5ps-turning-what-you-know-inside-out-mcnamara.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? Get the latest web and off-line marketing know-how delivered bi-weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. http://www.MarketingProfs.com/Newsletter/signup/subscribepage.asp?t=MPnews **************************************************************** INFO ABOUT MARKETINGPROFS.COM MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. ADVERTISING INFO If you want to reach a marketing audience, won't find a better place to advertise on the web. Go here to get our contact info., demographics, and our current media kit. http://www.marketingprofs.com/about/adproducts.asp **************************************************************** You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, change your email address by going here http://www.MarketingProfs.com/d.asp To stop delivery, please send us a blank e-mail here: mailto:%%remove%% Copyright © 2008 MarketingProfs.com. All rights reserved. We protect your privacy MarketingProfs, LLC | 419 N. Larchmont | #42 | Los Angeles, California | 90004 All logos and names are the copyrights of the respective owners Helping marketers from all industries succeed online through highly effective email technology and professional services.