To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/8/news4-8-08_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== April 8, 2008 Volume 7, No. 14 ============================================================== sponsored by: CLICKATELL http://www.clickatell.com/central/campaigns/redir.php?cid=28370 =============================================================== THIS ISSUE'S ARTICLES: 1 - The Top 5 Reasons Subscribers Opt Out of Email (and What to Do About It) http://www.marketingprofs.com/8/why-email-subscribers-opt-out-what-to-do-about-it-kulzer.asp 2 - Five Steps to Prepare Marketing for Demonstrating Value in a Tough Economic Climate http://www.marketingprofs.com/8/marketing-demonstrate-value-tough-economic-climate-patterson.asp 3 - How to Strengthen a Site via Title Tag Strategies: Part 2, Some Advanced Tactics http://www.marketingprofs.com/8/title-tag-strategies-advanced-brown.asp 4 - Marketers, It's Time to Hop Off the 'Time Management' Treadmill http://www.marketingprofs.com/8/marketers-hop-off-time-management-treadmill-spencer.asp 5 - How to Make Email Marketing More Mobile-Friendly http://www.marketingprofs.com/8/email-marketing-mobile-friendly-osterday-lovejoy.asp PREMIUM CASE STUDY: How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75% http://www.marketingprofs.com/casestudy/83 A NOTE TO READERS: Meetups and Other Gatherings Greetings, discerning readers. I'm keeping this short, because I have a plane to catch. MarketingProfs is a virtual company, as you might know. And this week, all 23 of us regular employees (plus a handful of contractors) gather as a team in Santa Barbara for a few days. We talk strategy. We talk goals. We talk other stuff. We eat sushi at the best sushi place on the west coast. We drink local wine (well, at least I do). We carouse. (Just kidding about that last one.) It only happens once a year, so I'm pretty excited about it, especially since it means meeting several new folks for the first time. Watch this space for a recap next week! And speaking of recaps... I spent this past weekend meeting some truly great folks at a gathering of marketing bloggers in NYC. It was the first annual Blogger Social, and it was a sincerely great time. David Reich has a nice recap here, and Steve Woodruff explains what it was all about here. Online relationships can be rewarding, but there's nothing like cementing it with spit and a handshake. Thanks CK and Drew (both of whom also blog for the MakretingProfs Daily Fix) for organizing and breathing life into a great time! ============================================================== sponsored by: SILVERPOP http://www.silverpop.com/landing/08MarketingProfs/Web20.html ================================================================ 1 - THE TOP 5 REASONS SUBSCRIBERS OPT OUT OF EMAIL (AND WHAT TO DO ABOUT IT) If we read a bit between the lines, we might learn how to reduce the number of unsubscribes from our campaigns and to better engage those who stay with us. http://www.marketingprofs.com/8/why-email-subscribers-opt-out-what-to-do-about-it-kulzer.asp **************************************************************** 2 - FIVE STEPS TO PREPARE MARKETING FOR DEMONSTRATING VALUE IN A TOUGH ECONOMIC CLIMATE Our marketing budgets will be under even more scrutiny, and marketing professionals will be held even more accountable for the money they invest. http://www.marketingprofs.com/8/marketing-demonstrate-value-tough-economic-climate-patterson.asp **************************************************************** 3 - HOW TO STRENGTHEN A SITE VIA TITLE TAG STRATEGIES: PART 2, SOME ADVANCED TACTICS If you implemented the basic concepts covered in part one of this series, you are already well on your way to creating a better user experience. http://www.marketingprofs.com/8/title-tag-strategies-advanced-brown.asp ============================================================== sponsored by: ROCKSTAR HOUSE AD ================================================================ 4 - MARKETERS, IT'S TIME TO HOP OFF THE 'TIME MANAGEMENT' TREADMILL Most marketers are overloaded and under-resourced. But it doesn't have to be that way. http://www.marketingprofs.com/8/marketers-hop-off-time-management-treadmill-spencer.asp **************************************************************** 5 - HOW TO MAKE EMAIL MARKETING MORE MOBILE-FRIENDLY Could your email be more mobile friendly? http://www.marketingprofs.com/8/email-marketing-mobile-friendly-osterday-lovejoy.asp **************************************************************** ============================================================== ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER MARKETING'S NEW 5 PS: TURNING WHAT YOU KNOW INSIDE OUT http://www.marketingprofs.com/8/marketings-new-5ps-turning-what-you-know-inside-out-mcnamara.asp HOW TO STRENGTHEN A SITE VIA TITLE TAG STRATEGIES, PART 1: THE BASICS http://www.marketingprofs.com/8/title-tag-strategies-basics-brown.asp FIVE WAYS FOR MARKETERS TO EFFECTIVELY REACH CIOS http://www.marketingprofs.com/8/marketers-effectively-reach-cios-leopard.asp INCREASE YOUR EMAIL CAMPAIGN'S POWER TO PERSUADE: MOVE, MOTIVATE, AND ENTICE http://www.marketingprofs.com/8/increase-email-campaign-power-to-persuade-snyder.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? Get the latest web and off-line marketing know-how delivered bi-weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. http://www.MarketingProfs.com/Newsletter/signup/subscribepage.asp?t=MPnews **************************************************************** INFO ABOUT MARKETINGPROFS.COM MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. ADVERTISING INFO If you want to reach a marketing audience, won't find a better place to advertise on the web. 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