To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/8/news5-13-08_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== May 13, 2008 Volume 7, No. 19 ============================================================== sponsored by: HUBSPOT http://www.hubspot.com/marketingprofstoday-may2008/?source=MPT05 =============================================================== THIS ISSUE'S ARTICLES: 1 - A Primer: What Is Search Marketing? http://www.marketingprofs.com/8/what-is-search-marketing-rimm-kaufman.asp 2 - Identity PR: Reaching the Minds (and Wallets) of Today's Diverse Consumers http://www.marketingprofs.com/8/identity-pr-reaching-minds-wallets-diverse-consumers-martin.asp 3 - How Marketing Can Go Beyond the 'Make It Pretty' Syndrome http://www.marketingprofs.com/8/marketing-beyond-make-it-pretty-syndrome-patterson.asp 4 - Five Ways to Optimize Luxury Online Sales Channels http://www.marketingprofs.com/8/optimize-luxury-online-sales-channels-hader.asp 5 - Email Marketing for Nonprofits http://www.marketingprofs.com/8/email-marketing-for-nonprofits-bowden.asp PREMIUM CASE STUDY: How a University Embraced Social Marketing and Scored Millions in YouTube Views http://www.marketingprofs.com/casestudy/88 A NOTE TO READERS: Navigating Search Marketing, and a Sneak Peak at Boston The top story in today's newsletter is excerpted from Alan Rimm-Kaufman's MaketingProfs How-to Guide: Your Template for Creating a Search Marketing RFP. The excerpted bit offers an excellent primer on Search Marketing. But the full Guide goes on to explain more broadly all you need to know about Search Marketing. (But possibly were afraid to ask!) We produced the guide to help marketers navigate what can be very murky waters: Search marketing is one of those tactics that can easily overwhelm, even when your plan is to outsource the entire thing. Essentially, the Guide first offers a quick overview of search marketing to bring you up to speed, and then provides suggestions to help you decide which services you need: which to keep, and which to outsource. If you choose to outsource, the handbook walks you through the process of crafting an RFP to select the best provider of those services. Or, said another way, it's one invaluable tool! So: Download. Curl up. Enjoy. BTW – don't miss this week's complimentary sneak peek at our "Driving Sales" event, where a handful of speakers from June will be weighing in on Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving Sales. If you are considering attending in Boston, or just want to hear more, here's your chance to get a preview of the action. (Bonus: At the end of the live broadcast, one lucky someone from the audience will receive two free nights at the four-star Renaissance Boston Hotel.) Registration is gratis, so please a href="http://www.marketingprofs.com/marketing/online-seminars/169 "sign up to reserve your seat. ============================================================== sponsored by: LYRIS http://forms.lyris.com/87-tips?leadsource=290 ================================================================ 1 - A PRIMER: WHAT IS SEARCH MARKETING? Here's a walk through the definitions and types of search marketing tactics, as well as suggestions on how (and when) to best apply them to grow your business. http://www.marketingprofs.com/8/what-is-search-marketing-rimm-kaufman.asp **************************************************************** 2 - IDENTITY PR: REACHING THE MINDS (AND WALLETS) OF TODAY'S DIVERSE CONSUMERS If your commitment is only wallet-deep, watch out. http://www.marketingprofs.com/8/identity-pr-reaching-minds-wallets-diverse-consumers-martin.asp **************************************************************** 3 - HOW MARKETING CAN GO BEYOND THE 'MAKE IT PRETTY' SYNDROME How does a marketer get beyond the "make it pretty" syndrome? http://www.marketingprofs.com/8/marketing-beyond-make-it-pretty-syndrome-patterson.asp ============================================================== sponsored by: JUNE BOSTON EVENT HOUSE AD http://www.marketingprofs.com/events/4/conference ================================================================ 4 - FIVE WAYS TO OPTIMIZE LUXURY ONLINE SALES CHANNELS The experience that the customer wants results when all channels work together and complement each other. http://www.marketingprofs.com/8/optimize-luxury-online-sales-channels-hader.asp **************************************************************** 5 - EMAIL MARKETING FOR NONPROFITS Email is increasingly providing nonprofits with an efficient and affordable tool to communicate with constituents. http://www.marketingprofs.com/8/email-marketing-for-nonprofits-bowden.asp **************************************************************** ============================================================== ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER MAN BITES GIRAFFE: SOME AWESOME (AND AWFUL) EMAIL SUBJECT LINES http://www.marketingprofs.com/8/man-bites-giraffe-awesome-awful-email-subject-lines-nason.asp MARKETING'S NEW 5 PS: TURNING WHAT YOU KNOW INSIDE OUT http://www.marketingprofs.com/8/marketings-new-5ps-turning-what-you-know-inside-out-mcnamara.asp LEAD-GENERATION BLUEPRINTS IN 30 MINUTES: HOW A COMPANY QUADRUPLED MARKETING ROI http://www.marketingprofs.com/8/lead-generation-blueprints-in-30-minutes-gospe.asp GOING VIRAL WITH YOUR B2B MARKETING: Q&A WITH DAVID MEERMAN SCOTT http://www.marketingprofs.com/8/viral-b2b-marketing-qa-david-meerman-scott-collier.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? 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