To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/8/news5-6-08_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== May 6, 2008 Volume 7, No. 18 ============================================================== sponsored by: MYEMMA http://www.myemma.com?utm_source=MarketingProfs&utm_medium=newsletterad&utm_content=sq300x250&utm_campaign=conversation =============================================================== THIS ISSUE'S ARTICLES: 1 - How to Get the Web Content You Want From the Employees You Have http://www.marketingprofs.com/8/web-content-from-employees-kranz.asp 2 - Podcast: Keynote Dan Ariely Reveals the Hidden Forces That Shape Irrational Behavior http://www.marketingprofs.com/8/podcast-revealing-hidden-forces-that-shape-irrational-behavior-dunay.asp 3 - Man Bites Giraffe: Some Awesome (and Awful) Email Subject Lines http://www.marketingprofs.com/8/man-bites-giraffe-awesome-awful-email-subject-lines-nason.asp 4 - Going Viral With Your B2B Marketing: Q&A With David Meerman Scott http://www.marketingprofs.com/8/viral-b2b-marketing-qa-david-meerman-scott-collier.asp 5 - Online Customer Communities Power Routine Innovation http://www.marketingprofs.com/8/online-customer-communities-power-routine-innovation-kembel.asp PREMIUM CASE STUDY: How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page Personalization http://www.marketingprofs.com/casestudy/87 A NOTE TO READERS: 5 REAL Reasons to Come to Boston This June Last week, my friend and colleague Susanne Sicilian sent an email highlighting the 5 Reasons Your Boss Needs to Send You to Boston. Among the reasons: One-on-one time with our speakers, exclusive (and free) research, "Usability Labs" on your Web Site, Email campaigns, and Social Media efforts that essentially amounts to free one-on-one tune-ups. "Take this list into the corner office now, and we'll see you in June!" wrote Susanne, who manages Events here. Now, I love Susanne. And if there was a word I could use that would suggest that she's more than correct in her reasoning, I’d use it here. But let's talk about the REAL reasons you should attend Boston this June: 1. Free schwag! Enough about the learnin'. Let's talk freebies: Marketo is giving away an Apple MacBook Air, Hubspot is offering free customized "Website Grader" reports. Plus, the MarketingProfs conference bag is an excellent opportunity to add to your tote bag collection. 2. Free food! Breakfast, lunch and dinner are included, so pack your appetite. Our conference guarantee: We won't send you home hungry. 3. New digs. Boston's Renaissance is brand new, which means that the hotel bedspreads and rugs will still be summer-fresh. 4. Susanne really needs this job. After a year of working at home within arm's length of the fridge, Susanne is terrified of squeezing into a business suit again. Don't put her through it. And finally... 5. You need to get out. The single best thing about any good event is the way that it rejuvenates and inspires you out of any rut you didn't even know you were in. It gets you out of the office, out from behind your desk or PC, learning and listening and thinking about things in a whole new light. (If you need evidence of that, check this out.) It's an investment in terms of ROI. But more than that, it's an investment in YOU and the level of energy for your job and work that you can bring back. To paraphrase the AmEx commercials, that's priceless.... Click here to see the program details. Then click here to Register. Good luck with the boss! And hope to see you in Boston. ============================================================== sponsored by: SILVERPOP http://www.silverpop.com/landing/08MarketingProfs/Recession.html ================================================================ 1 - HOW TO GET THE WEB CONTENT YOU WANT FROM THE EMPLOYEES YOU HAVE With the growing significance of the Web as a key part of the long B2B sales process, companies are more aware of the value of content. http://www.marketingprofs.com/8/web-content-from-employees-kranz.asp **************************************************************** 2 - PODCAST: KEYNOTE DAN ARIELY REVEALS THE HIDDEN FORCES THAT SHAPE IRRATIONAL BEHAVIOR When we design a marketing campaign, we typically design them for "rational" buyers. But do buyers ever act rationally? http://www.marketingprofs.com/8/podcast-revealing-hidden-forces-that-shape-irrational-behavior-dunay.asp **************************************************************** 3 - MAN BITES GIRAFFE: SOME AWESOME (AND AWFUL) EMAIL SUBJECT LINES Here's a quick analysis of the good, the bad, and the truly ugly in email messaging subject lines. http://www.marketingprofs.com/8/man-bites-giraffe-awesome-awful-email-subject-lines-nason.asp ============================================================== sponsored by: JUNE BOSTON EVENT HOUSE AD http://www.marketingprofs.com/events/4/conference ================================================================ 4 - GOING VIRAL WITH YOUR B2B MARKETING: Q&A WITH DAVID MEERMAN SCOTT Here's why the "old school" rules of PR and marketing are totally irrelevant in a time of content-sharing on YouTube and Twitter. http://www.marketingprofs.com/8/viral-b2b-marketing-qa-david-meerman-scott-collier.asp **************************************************************** 5 - ONLINE CUSTOMER COMMUNITIES POWER ROUTINE INNOVATION Online customer communities can enable the connections, host the conversations, and facilitate the processes that make routine innovation possible. http://www.marketingprofs.com/8/online-customer-communities-power-routine-innovation-kembel.asp **************************************************************** ============================================================== ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER FIVE TACTICS FOR BUSTING SILOS IN YOUR COMPANY http://www.marketingprofs.com/8/five-tactics-busting-silos-in-your-company-young.asp TIME TO WAKE UP TO EMAIL HTML STANDARDS http://www.marketingprofs.com/8/time-for-email-html-standards-covati.asp LEAD-GENERATION BLUEPRINTS IN 30 MINUTES: HOW A COMPANY QUADRUPLED MARKETING ROI http://www.marketingprofs.com/8/lead-generation-blueprints-in-30-minutes-gospe.asp MARKETING'S NEW 5 PS: TURNING WHAT YOU KNOW INSIDE OUT http://www.marketingprofs.com/8/marketings-new-5ps-turning-what-you-know-inside-out-mcnamara.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? 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