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This Week's Marketing How-To

Eight Fast-Acting, Low-Cost Marketing Tactics That Can Make a Difference NOW

By Michael A. Goodman. Effective marketing campaigns don't necessarily require big-company budgets. Get the full story >

Case Study

How an Email Marketing Solution Startup Signed up 300 Customers in 7 Days

Company: Mad Mimi
Contacts: Gary Levitt, CEO; Rob Lublow, Public Relations Director
Location: New York, New York
Industry: Marketing, B2B, B2C
Get the full story >
This Week's Top Articles

Eight Ways to Integrate Webinars Into a B2B Marketing Plan
By Laura Heinrich. Rather than a one-hit approach, you need to determine where webinars fit into the overall sales cycle. Get the full story >

Face-to-Face Marketing: When Media Alone Is Not Enough
By Judi Schindler. There are times when you need to speak directly to your audience. Get the full story >

Fighting the Good Fight: Lifecycle Emails
By Anna Billstrom. Long-term, lifecycle emails train a customer into becoming a better one. Get the full story >

Four Keys to Marketing Operations Success
By Gary M. Katz. What do "best practices" in Marketing Operations look like? Get the full story >

MarketingProfs Online Seminars

Using Facebook to Market Your Offering, Enhance Your Brand, and Develop Community
June 26

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A Note to Readers
from Ann Handley
Chief Content Officer

The Real ROI of Blogging

"I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and social networking efforts. If what we do doesn't return ROI, we should stop doing it."

That's a quote from a post Lewis Green wrote on the Daily Fix, the MarketingProfs blog, last week. Like most marketers, Lewis looks for a return on his efforts. But what I loved about Lewis's post is the way he defines "return."

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In his post, Lewis tells a story about how his own blog (and blogging elsewhere) has helped his business flourish. At least when it comes to blogging, Lewis says, the R in "ROI" can mean any number of things. Rather than limit yourself to wondering whether blogging or other social media efforts pay off in real dollars, Lewis suggests that marketers ask whether such efforts:

• Create great customer experiences as measured by the happiness levels of our customers?
• Result in loyal clients?
• Result in revenues and/or profits?
• Result in leads and referrals?
• Result in getting us noticed?

He adds, "...the real ROI of blogging comes in different forms and the "R" in ROI doesn't always have to mean revenue."

Check out Lewis's full post here. And let me know what you think. As always, your feedback is both encouraged and appreciated!

Upcoming Events

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