What basic steps must I take to optimize my online advertising campaign?
Answer: There are 4 broad steps you must take: 1. Set and communicate relevant goals 2. Test the media 3. Evaluate the media and your creative 4. Choose an agency effective at online ad analysis For more details on all these steps, please see Secrets to Optimizing an Online Campaign |
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Traditional ads such as billboards, television ads, and radio spots may have fallen out of favor more during the pandemic, when businesses were accelerating digital methods. But do traditional ads still have value? This article explores the differences.
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Back in the day, times seemed simpler. Advertising, ad expert Rebecca Bugger and host George B. Thomas conclude, is continually changing, and you should always be testing your methods to see what works and what doesn't. Watch and listen to discover how advertising works today.
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Marketers can't be blamed for being overwhelmed by the seemingly endless choices that digital advertising offers. But do you have to embrace every option and every channel? There's a better way.
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Videos, interactive gaming, choose-your-own-adventure product tours... there's so much complexity in digital marketing right now that nobody could be blamed for yearning to rely on a plain old billboard. But is such a thing still effective?
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What's missing in any discussion of advertising's future is a deeper analysis of the forces at work.
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In his new book, According to Kotler, Phil Kotler gives a summary of the key principles of marketing and how they relate to current events such as corporate accounting scandals, outsourcing, globalization, warehouse shopping and online marketing. Here is an excerpt of it, based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists. Get the full story.
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Explore the impact of Google's AI Overview on SEO and more broadly on marketing and advertising. Learn more.
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Content Syndication + ABM Advertising: Better Together
Sponsored WebinarContent syndication and account-based marketing display/paid advertising are two of the most effective B2B marketing strategies. But, together, they're so much more! Discover how to combine the two to attract and nurture even more high-quality leads. Sponsored by DemandScience.
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Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising
Sponsored WebinarBuying, managing, and optimizing digital ads drains time and resources that would be better spent coming up with brilliant campaigns. Join us for this free webinar to learn how programmatic advertising can help. Sponsored by StackAdapt.
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Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research from ID Comms.
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Personalized targeting has worked for banner advertisers for years. However, it was never feasible for OTT—until now. Here's why your OTT ad strategy needs work.
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Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom.