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  • Image for The Value in Going Viral (And Five Steps to Improve Your Odds)
    The Value in Going Viral (And Five Steps to Improve Your Odds)

    You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it's got to be the right message and the right time. Such was the case with me. Twice. Here's my story, along with advice for going viral that doesn't rely on celebrities' taking notice.

  • Image for Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]
    Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]

    Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, "Content Marketing Is the Future of B2B: Case Studies for Success," and shares insights from his book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life.

  • Image for 11 Things Managers Shouldn't Say to Their Team (And What to Say Instead)
    11 Things Managers Shouldn't Say to Their Team (And What to Say Instead)

    As just about any manager will tell you, managing projects and tasks is hard enough, but managing people is often the hardest of all management responsibilities. Not least among the challenges: what you say can have potentially serious consequences.

  • Image for The Email Dream Team: How to Staff Up for Email Marketing Success
    The Email Dream Team: How to Staff Up for Email Marketing Success

    If you've ever worked in email marketing, you know that one of the biggest challenges email teams face is not having enough people (or the right people) to execute a successful email marketing program. Here's what you need to know to fix that problem.

  • Image for Your 2020 Marketing Plan the Kondo Way (Or How to Avoid CMO FOMO)
    Your 2020 Marketing Plan the Kondo Way (Or How to Avoid CMO FOMO)

    Whether you're decluttering your closet or updating your marketing plan, the key is to be thoughtful and critical. To hold in your hands, or in your mind, the initiatives and activities that spark joy—and results.

Master the 6 Elements of Campaign Marketing

Upcoming Marketing Events

  • Storytelling Summit for Marketers

    Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 sessions in our 2019 Storytelling Summit for Marketers (live keynotes September 10, 17, and 24) will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.

  • Marketing ASAP: Your Guide to Simple, Sustainable Marketing Success

    The smartest companies kindle an idea over time to create a slower, longer-lasting burn. Ann Handley will explain how to move from ASAP: As Soon As Possible to ASAP: As Slow As Possible. Sponsored by GoToWebinar.

  • MarketingProfs B2B Forum 2019

    Join more than 1,000 B2B marketing leaders (and aspiring leaders) at the Gaylord National Resort in Washington DC, October 16-18, as they gather to learn—and share their secrets to success. With three keynotes, 60+ sessions, six full-day workshops, and creative networking, it's a can't-miss for any B2B marketer looking to level-up their career.

  • Marketing With Video Online Forum

    Do you feel like your video marketing strategy (if you have one) is lacking? What are the best ways to incorporate it into your overall strategy, and what platforms should you be using? Sponsored by Vidyard.

  • Marketing Writing Bootcamp 2019

    Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 11 sessions (available on-demand through April 2020) will help you hone your writing skills so you can take your marketing from great to ridiculously magnificent!

Go ahead. Be wildly successful.
(Or keep procrastinating by "organizing" your inbox. Up to you.)

I'm going to preach #mpb2b on the top of a mountain to everyone. Fantastic conference.
—Insurance Industry Marketer