Effective advertising for brands depends on what 3 key factors?
| Answer: The ad must be relevant, engaging, and motiviating. But brands must listen to customers as well as communicating messages that cover those three factors in order to truly be successful. It is necessary to give customers a stake in the brand by letting them tell you what is important to them, why your brand is good and how it can be improved. For more, see The Listening Brand |
More resources related to Advertising
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What's missing in any discussion of advertising's future is a deeper analysis of the forces at work.
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In his new book, According to Kotler, Phil Kotler gives a summary of the key principles of marketing and how they relate to current events such as corporate accounting scandals, outsourcing, globalization, warehouse shopping and online marketing. Here is an excerpt of it, based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists. Get the full story.
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Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising
Sponsored WebinarBuying, managing, and optimizing digital ads drains time and resources that would be better spent coming up with brilliant campaigns. Join us for this free webinar to learn how programmatic advertising can help. Sponsored by StackAdapt.
