Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them)

by Lilach Bullock  |  
August 24, 2017
  |  1,815 views

Are you using influencer marketing to promote your business? Although using celebrities and authorities to promote businesses has been around for as long as celebrities have existed, social media influencer marketing is still a relatively new practice—which means making some mistakes is unavoidable.

In this article, I'm going to share three common influencer marketing mistakes to avoid.

1. Focusing on the Numbers Instead of the Quality

One of the biggest and most common mistakes made with social media influencers is focusing on numbers and other vanity metrics to choose influencers, rather than their quality.


The idea seems sound: The more followers an influencer has, the bigger they are, right? It means that they can reach a much larger audience, which, in theory, means that you should also get more results, simply because the message will be heard by more people.

But, the harsh truth is, that is not necessarily the case; just because someone has hundreds of thousands of followers on social media doesn't necessarily make them a true influencer.

In fact, many marketers and businesses are now gravitating more toward micro-influencers (influencers with under 100,000 followers or fans) because, even though they don't have many followers, and therefore that big of a reach, they can actually be more effective than using someone who has a large following but whose followers aren't engaged.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Lilach Bullock is a social media marketing consultant, trainer, and highly regarded speaker.

LinkedIn: Lilach Bullock

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!