You did it. You built a solid hub of corporate content.
But now what? You've got a well-planned behemoth of a content machine, but is it sustainable? Will it thrive? Will it survive a year, two years, five years later? Or a few months, even?
Unless all the sweat equity you put into building it continues at the same intensity and pace after it's built, likely not.
Fact is, your blog is destined for a sad end if it's not carefully nurtured and fed engaging content that changes with its readership. It takes more time, attention, and resources than it took to build it. It demands a long-term strategy and an invested team. And without those things, you'll destroy the very thing you worked so long and hard to create.
Here's what happens when a good blog goes bad, and gets killed before it gets a fighting chance to thrive.
Day 25: All that text got boring
You had the best intentions for a thriving site, but somehow those intentions fell flat. You exhausted your first two weeks of the content calendar—and the site looked pretty good. You had a healthy mix of text balanced with graphics, video, audio, and images. But, in four weeks, you found yourself in a pinch.