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Five Habits of Highly Effective CGC Marketers

by Kristen Strauss  |  
September 15, 2017
  |  1,660 views

Who better to tell you how your business is doing than the people purchasing from you?

Having a conversation with your customers has never been easier than it is today. Implementing a consumer-generated content (CGC) program can open a dialogue that connects you to customers—and customers to other customers—and gives you the power of conversation, at least a modern version of one.

At the core of every CGC program is the ability to collect and share ratings and reviews. Though marketers see tremendous benefits from doing so, there is much more they can do to increase the effectiveness of their CGC.

To maximize the value of your CGC, check out these five habits that make for highly effective and successful CGC marketers.

1. Content collection is at the core


We live in a world of "now": Consumers are more empowered than ever to get what they want, when they want it. Patience for outdated, untrustworthy, manicured information is nonexistent. Shoppers and search engines are on the prowl for fresh content, and they don't care where it comes from. Consumers who want to be heard will be heard, and consumers who want information will find it.

Continually asking, collecting, and displaying fresh content from purchasers could be the difference between shoppers landing on your website, or your competitor's. There is no such thing as collecting too much content.

2. Be there in the moments that matter


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Kristen Strauss is a marketing manager at Bazaarvoice, provider of user-generated content (UGC) marketing solutions.

LinkedIn: Kristen Strauss

Twitter: @TechMeditate

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  • by kate mann Tue Sep 19, 2017 via web

    If you are going to bill something as "habits," come forth with the goods. What you have provided in bold print is observations, not habits. A habit must be communicated as a VERB. In other words, what are the things you are advising your readers TO DO?

    For example: 1.) Constant collection is at the core.

    That is not a habit. That is a belief might drive a habit. But, what is the habit it drives? If you can put that into words you will be a more effective writer.



  • by carol Thu Sep 21, 2017 via web

    tried to get book to write better and did not get it

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