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Three Key Components of Effective Marketing and Content Calendars

by Garrett Moon  |  
September 26, 2017
  |  3,587 views

Content marketing is booming. Fully 73% of businesses plan to increase the amount of original content they generate this year, according to research by Content Marketing Institute and MarketingProfs.

Therefore, it's more important than ever for marketing teams to have tools and systems in place to help them remain organized: If you increase content production without a plan for managing the process, your lofty aspirations will quickly turn into pipedreams.

A good starting point is a marketing calendar that lays out a plan of attack for the coming months. In all likelihood, you (or others in your department) have already created a document that serves this purpose. However, can you confidently say it actually boosts your team's productivity and helps everyone hit deadlines?

If you answered that question with anything other than an emphatic "Yes," keep reading.

What Does an Effective Marketing Calendar Look Like?


Unfortunately, a cobbled-together spreadsheet doesn't qualify as a high-quality calendar. Someone still needs to play quarterback and manually update the document, inform team members via email about upcoming tasks, and hold them accountable to deadlines. Way too much oversight is needed, and way too much room for error, not to mention wrangling team members can feel a lot like herding cats.

In other words, if your marketing calendar resembles a traditional spreadsheet, be prepared for a content-related nightmare.

Your marketing calendar should take care of every pesky detail for you. It should automatically send tasks and reminders to responsible parties as deadlines approach, eliminating cumbersome email threads and excess back-and-forth. Ultimately, it should allow you and your colleagues to work faster and smarter.


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Garrett Moon is the CEO and a co-founder of marketing calendar provider CoSchedule, the fastest-growing startup in North Dakota.

LinkedIn: Garrett Moon

Twitter: @garrett_moon

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  • by Coley // Coley Writes Tue Sep 26, 2017 via web

    I agree that a calendar to monitor and plan your workflow will make your job that much easier. I work solo, but I also like using my content calendar strategies when working for clients. I am an avid user of Trello and have found the features to be extremely useful. I like being able to organize in boards and lists. Customizing my workflow so it fits me and my needs make things run so much smoother.

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