"Enter for a chance to win..."
I see that call to action—or something similar—all over.
You do, too. Social media is certainly no exception. Contests, competitions, and sweepstakes are raging hot across the major networks as a go-to strategy for so many content marketers.
The answer is that we humans are wired to get involved in contests. We want to play, compete, and, of course, win.
As a copywriter and marketing strategist, I've been probing what makes people tick for decades. I know a fair share about what engages people, but I'm no psychologist.
So I did some research because I wanted to know why "contest marketing" is so compelling.
I picked up these insights from Sander van der Linder PhD on Psychology Today:
- For most people, there is something inexplicably compelling about the nature of competition.
- "Competitiveness" is a biological trait that co-evolved with the basic need for survival.
Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.
LinkedIn: Barry Feldman