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B2B Marketing Forum 2015 features a butt-kicking, high five-worthy conference agenda overflowing with supercharged smarts. Ann Handley and Julie Pildner—our event programming team—really rocked it out this year. (Thanks, also, to our Program Advisory Committee for their insights, opinions, and general smartitude.)
We're pulling together so much awesome content we're having a hard time believing it ourselves. So much content that we can't do it justice in one email. That's why this week we're sharing the inside scoop on what you can look forward to on day one (October 21) alone. It's 25 reasons you need to be at B2B Marketing Forum this year.
- Avinash Kaushik of Google, who's giving our opening keynote (we've got a serious marketing crush on this guy)
- Align People, Process, Content, and Technology for Revenue-Rich Demand Generation
- Brand Renewal: More Than a Makeover
- Customer Insights
- Email Lead Nurturing: Devising Drip Campaigns That Convert
- How to Build Your Content Marketing Strategy
- If You Want B2B Content to be Great, Ask Your Community
- Intermediate Google Analytics for B2B Marketers
- Landing Page Manifesto
- Lead Nurturing: Creating a Continuum That Moves the Needle
- Marketing Automation Vendor Selection: Busting the Myths
- Martinis Are Back: What Don Draper Knew Still Matters
- Strategic Marketing Planning
- Teach Me How! Remarket: The (not so) Hidden Gem of PPC
- Teach Me How! Content Marketing With LinkedIn
- Teach Me How! Critical Skills You Need to Be Your Company's Next CMO
- Teach Me How! Using Compelling Videos for Engagement
- Teach Me How! Using Emerging Technologies for Face-to-Face Marketing
- Teach Me How! Using Instagram for B2B
- The Content Code: The Future of Marketing
- Top 10 Tips for Your Split Testing Program
- What Does Digital Strategy Actually Mean? (And Are You Sure You're Doing It Right?)
Plus three additional sessions we'll announce soon. And no, none of them are panels.
Check out the full program of awesome (and don't forget to register!) that you can expect at B2B Marketing Forum this October.
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