About the Contributor

Steve Rubel is the SVP, director of insights for Edelman Digital—the world's largest public relations firm. He studies trends and innovations in media, technology, and digital culture and fuses these into actionable insights that help clients remain at the forefront. In addition to serving as a strategic advisor, he also acts as a highly visible Edelman ambassador to the start-up community. Steve regularly speaks at global venues about the current state of digital media, and actively shares his observations and insights on his blog and in his monthly Advertising Age column. Find him on Twitter at @steverubel.