About the Contributor

Ginger Conlon is the editor-in-chief of Direct Marketing News, where she develops and directs editorial vision and content strategy. She was cited in the Top 100 Most Social Customer Service Pros on Twitter list written by Huffington Post contributor Vala Afshar, as well as Zoho's Top 25 CRM Influencers You Should Be Following list. She's contributed to several books including Capitalizing on Voice of Customer, CyberSelling, and CRM at the Speed of Light, Fourth Edition.