About the Contributor

Lisa Nirell is the chief energy officer of EnergizeGrowth®, and the founder of Marketing Leaders of DC™. She has worked with companies such as Adobe, Infor, Bozzuto, Oracle, and Blackboard to provide fresh insight and help launch breakthrough growth ideas. She is an award-winning blogger for Fast Company and Huffington Post, and the author of Energize Growth NOW: The Marketing Guide to a Wealthy Company and The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World.