About the Contributor

Justin Rondeau is a data-driven marketing evangelist with a specialty in optimization via data analysis and split testing. He is an international speaker on optimization, and works closely with ecommerce companies. He hosts several Boston-based meetups spanning many digital marketing topics, and has provided hands-on training for several Fortune 500 companies. After seeing 2,500+ A/B and MVT tests, Justin has made it his mission to educate marketers about optimization and to get them to 'Test Smarter, Not Harder.'