About the Contributor

Jennifer Kane is a consultant, strategist, and writer with more than 20 years of experience in marketing and communications working with B2B and B2C companies, professional service organizations, and higher education institutions. Jennifer is author of the book, Social Media Etiquette for Business: 100 Ways to Communicate With Grace and Class. She also teaches, speaks, and conducts trainings nationally on topics related to social media, content marketing, storytelling, and digital communications.