Dayna Rothman, VP Marketing, BrightFunnel : MarketingProfs Author

About the Contributor

Dayna Rothman, VP Marketing, BrightFunnel

BrightFunnel offers Revenue Intelligence for marketers, powered by its patent-pending multi-touch attribution platform. The company believes that the key to accelerating revenue is orchestrating the right marketing and sales touches at the right point in the customer journey. That's why BrightFunnel has pioneered the Revenue Intelligence category: to make those complex decisions easy. By gaining insight into how every marketing activity influences an account, marketers can show true impact on revenue, align with sales, and optimize their execution. Companies like Cloudera, Lionbridge, and Ellie Mae are using BrightFunnel to connect marketing to revenue. Want to learn more about marketing attribution? Go from Novice to Knowledgeable in Seven Minutes.

Contributed by Dayna Rothman, VP Marketing, BrightFunnel

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