The report was based on data from a survey of 387 senior marketing executives (32% work for B2B-focused companies, and the rest work for B2C/hybrid companies).
Nearly one-third (32%) of the marketing executives surveyed say they expect to spend 1% to 10% more on marketing technology in 2017 than they did in 2016.
Some 38% of respondents expect to increase marketing technology spend by more than 10%.
Some 38% of respondents say their company uses 6-10 marketing technologies; 24% say their company uses 10-20 technologies:
And 82% of executives say their company adopted 1-5 new marketing technology products in 2016:
About the research: The report was based on data from a survey of senior marketing executives (32% work for B2B-focused companies, and the rest work for B2C/hybrid companies).
Continue reading "Executives' Marketing Technology Budget Plans for 2017" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy:
- How to Win Customers' Trust and Loyalty With Unfiltered Marketing: Stephen Denny on Marketing Smarts [Podcast]
- The Most Impactful Emerging Marketing Technologies
- Opportunity Out of Difficulty: Four Martech Trends to Follow in 2021
- These Three Experiential Tactics Lead to Better B2B Virtual Events
- CMO Predictions for 2021 [Infographic]