Get your all-access season pass to all courses with a PRO subscription. Save 40% through June 13 with code GOAL.

Among the various types of marketing technologies, automation/email/CRM products are the most effective, marketers say, according to recent research from Ascend2.

The report was based on data from a survey conducted in March 2019 among 245 marketing influencers (41% work for B2C-focused firms, 40% for B2B-focused firms, and 19% for hybrid firms).

More than half (53%) of respondents say automation/email/CRM products are among the most effective types of marketing technologies, and 43% say data/dashboard/analytics tools are among the most effective.

Some 36% of respondents say search and social media products are among the most effective types of marketing technologies, and 35% say content management systems are.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji