TODAY ONLY: enroll in any online training course for free!
Please accept all cookies to ensure proper website functionality. Set my cookie preferences

The average engagement rate per post in 2020 was much higher on Instagram than on Facebook and Twitter, according to research from Socialinsider.

The report was based on analysis of engagement data (likes, comments, reactions, shares, retweets, etc.) related to 22 million posts on Instagram, Facebook, and Twitter in 2020. The post were by organizations in 35 industries. The researchers compared the findings with 2019 data to determine year-over-year trends.

The average engagement rate per post on Instagram was 1.16% in 2020, compared with just 0.27% on Facebook and 0.07% on Twitter.

Average social media engagement rate across industries for Facebook, Twitter, and Instagram

Instagram Post Engagement Rates

Organizations in the politics, education, and airline categories had the highest engagement per post, on average, on Instagram in 2020.

Average Instagram engagement per post by industry

Facebook Post Engagement Rates

Politics had the highest engagement rate per post, on average, on Facebook in 2020.

Average Facebook engagement per post by industry

Twitter Post Engagement Rates

Politics also had the highest engagement rate per post, on average, on Twitter in 2020.

Average Twitter engagement per post by industry

About the research: The report was based on analysis of engagement data (likes, comments, reactions, shares, retweets, etc.) related to 22 million posts on Instagram, Facebook, and Twitter in 2020. The post were by organizations in 35 industries. The researchers compared the findings with 2019 data to determine year-over-year trends.

Sign up for free to read the full article. Continue reading "Social Post Engagement Benchmarks for Facebook, Instagram, and Twitter" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


MarketingProfs Partner