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Half of marketers say the COVID-19 pandemic has affected their email strategy, according to recent research from Mailjet.

The report was based on data from a survey of 760 email marketers.

Some 50% of respondents say their email strategy has changed because of the pandemic, 35% say their strategy has not changed, 13% say their strategy has changed but the cause was not the pandemic, and 2% are unsure.

Percentage of marketers who have changed their email strategy because of the pandemic

Some 56% of respondents say they've been sending a higher volume of email since the pandemic began, 15% say they've been sending a lower volume, and 30% say their email volume has not changed.

Changes in volume of email marketing because of the pandemic

Some 49% of respondents say they've been sending email at a higher frequency since the pandemic began, 15% say they've been sending at a lower frequency, and 36% say their email frequency has stayed the same.

Changes in frequency of email marketing because of the pandemic

About the research: The report was based on data from a survey of 760 email marketers.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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