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Executives say proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future, according to recent research from Drift.

The report was based on data from a survey of more than 100 marketing leaders across 25 industries.

Some 53% of respondents say content marketing skills will be essential for the future, 45% say strategy and brand management skills, 41% say data and analytics skills, 40% say customer marketing and insight skills, and 31% say marketing automation skills.

Top 5 most important skills for the future of marketing

Marketing leaders say the technologies that will have the biggest impact on the future of marketing will be artificial intelligence, martech, video, mobile, and voice/chat/digital assistants.

Top 5 technologies that will have the biggest impact on the future of marketing

Marketing leaders say the biggest challenge they face is a lack of talent bandwidth to execute on goals and objectives. 

 

About the research: The report was based on data from a survey of more than 100 marketing leaders across 25 industries.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji