The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, according to recent research from Semrush.
The State of Content Marketing 2023 Global Report was based on data from a survey of 1,700 marketers and business owners in 34 countries. Based on how respondents self-reported the success of their firm’s content marketing efforts, the researchers divided the findings into four segments: very successful, successful, minimally successful, and unsuccessful.
Some 80% of respondents who say their company is very successful at content marketing have a documented content marketing strategy, compared with only 52% who say their company is unsuccessful at content marketing.
Investment is also key: Fully 79% of very successful firms spend more than 10% of their marketing budget on content, compared with 52% of unsuccessful firms.
Some 72% of respondents who say their company is very successful at content marketing use paid channels for content promotion, compared with 58% who say their company is unsuccessful at content marketing.
Some 70% of respondents who say their company is very successful at content marketing measure content marketing ROI, compared with 56% who say their company is unsuccessful at content marketing.
About the research: The State of Content Marketing 2023 Global Report was based on data from a survey of 1,700 marketers and business owners in 34 countries
