Meta is set to overtake Google in terms of total global digital ad revenue by the end of 2026, according to recent research from Emarketer.
The report was based on Emarketer forecasts, with the projections reflecting all properties within the umbrella companies (e.g., YouTube within Google).
The researchers forecast that Meta will reach $243.46 billion in net worldwide ad revenue in 2026, compared with $239.54 billion for Google.
The researchers forecast that Meta will control 26.8% of global ad spend in 2026, compared with 26.4% for Google.
The researchers forecast that Meta's global growth rate will be 24.1% in 2026, compared with 11.9% for Google.
Google is forecast to bring in $203.61 billion in ad search revenue in 2026.
About the research: The report was based on Emarketer forecasts, with the projections reflecting all properties within the umbrella companies (e.g., YouTube within Google).
