An infographic is 30 times more likely to be read than an all-text article, and infographics are liked and shared on social media three times more than other types of content, according to data cited in an infographic published by IBM via the company's THINK Marketing media site.
With those statistics in mind, marketers everywhere should be thinking about how to create more infographics—and more useful infographics—for their audiences.
What can you do to make sure your infographics are helpful, eye-catching, and effective? IBM offers some key tips:
• Choose your format. Timelines can help you tell a good story, while data visualizations can help clarify a complex story. Find the infographic format that fits your objective.
Take the first step (it's free).
You may also like:
- Five Reasons Your Marketing Messages Aren't Hitting the Spot, and How to Make Sure They Do
- Unleash the Power of Video Marketing for Your Business: Five Ideas for Video Content
- 15 Ways to Tap the Power of Collaborative Content
- Podcasts as a Learning (and Teaching) Medium for Marketing (And More)
- Context Is Everything: Transmedia vs. Integrated Campaigns [Video]