What goes into making a really good email?
The checklist includes tips for how to write subject lines and preheader text, craft a good footer, and incorporate dynamic content and personalization.
It also highlights the technical aspects to keep in mind, such as how to use hierarchy in the layout, which fonts are most Web-friendly, and how to incorporate video and GIFs.
To start creating good emails, check out the infographic:
Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.