What goes into making a really good email?
The team at Campaign Monitor paired up with Really Good Emails and produced an infographic that answers the question.
The checklist includes tips for how to write subject lines and preheader text, craft a good footer, and incorporate dynamic content and personalization.
It also highlights the technical aspects to keep in mind, such as how to use hierarchy in the layout, which fonts are most Web-friendly, and how to incorporate video and GIFs.
To start creating good emails, check out the infographic:
Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!
Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.
LinkedIn: Laura Forer