This week's 'Skim: Why Facebook's new 3D posts open the door to a brave new augmented and virtual reality world; all about LinkedIn's new Salary Insights; Facebook opens Community Help feature to businesses, takes big privacy hit in Belgian court; Snapchat ads GIFs, plans new tab feature; the important new Facebook engagement metrics your brand needs to focus on; how to take advantage of Instagram Stories for business; and much more...
Skim for a week's worth of social know-how!
1. Introducing Facebook's next big thing: 3D posts
What's more engaging than a 360-degree photo and combines augmented reality, virtual reality, and Facebook's News Feed? Interactive 3D model posts. The social network is polishing up a new way for users to share natively, and it could provide brands with the opportunity to test loads of new, engaging content.
Users can already drag and drop 3D files (industry standard .glTF 2.0) to the social platform, and those using Facebook Spaces—the social network's VR hangout rooms—can bring them right with them. It's a natural progression from text to photo and video, and now to more immersive types of media on the platform. Users could well end up buying and selling branded objects to play around with in their VR or AR worlds.
Want a customized chess piece to bring into your VR game? Bespoke jewelry and clothes to deck your future Facebook Spaces avatar with? It's coming.
2. LinkedIn to roll out Salary Insights for users