The European Union's General Data Protection Regulation (GDPR) is about to go into effect, but many marketers, in Europe but especially those outside of it, are still unprepared for the May 25 deadline.
The GDPR aims to protect consumer data and restrict its use by companies. That data includes name, email address, IP address, social media handle, bank details, and medical information.
Every company that collects such data from consumers in Europe must take immediate action to comply with the regulations to avoid potentially hefty fines for violations.
Email marketing automation provider Campaigner has created a handy infographic that explains the importance of the regulations for marketers and suggests compliance best-practices.
Check out the infographic for a brief checklist of actions you need to take to adhere to GDPR's provisions:
CCPA and GDPR Resources on MarketingProfs
- CCPA Is Here, But Not Enough Marketers Are Paying Attention
- 10 Steps Marketers Can Take to Prepare for 'California's GDPR'
- GDPR vs. CCPA: Data Privacy and US Marketers [Infographic]
- CCPA: Questions of Privacy, Compliance, and Enforcement
- What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS [Podcast]
- GDPR Is Already Here: A Simple Marketing Guide for Compliance
- What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)
- A Marketer's Checklist: Are You Ready for GDPR Compliance? [Infographic]
- What Is GDPR, and How Can It Impact Your Business? [Infographic]
- Are You Ready for GDPR? [Infographic]
