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There are over 300,000 active bots on Facebook's Messenger platform, Facebook reported earlier this year.

And with 8 billion messages being exchanged between customers and businesses every month, chatbots are now an essential part of any customer service and marketing strategy.

But aren't chatbots are difficult to set up? And don't they require heaps of technical expertise and investment?

Nope.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.