Which traits and creative approaches do popular TikToks have in common?
To find out, SEMRush analyzed 300 trending videos on the social platform for 19 characteristics such as primary emotion, topic, genre, filming approach, and audio.
The analysis found viral TikToks tend to be happy, feature a person talking to the camera, and include music as their primary backing sound.
An infographic (below) explores additional findings from the research.
Check out the infographic:
Enter your email address to continue reading
The Common Characteristics of Viral TikToks [Infographic]
Don't worry...it's free!
Sign in with your preferred account, below.
ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
You may like these other MarketingProfs articles related to Social Media Marketing:
